Guest blog by Nevena Tamis
Largest social media channels
Of Facebook users, 70 percent log in to their account every day and many cannot even spend a few hours without checking their newsfeed. Among teenagers, this percentage is much higher with 92 percent logging in daily. Social media addictions are therefore lurking. 71 percent of teenagers use more than one social media channel.Nowadays, social media has also become a primary source of news for adults; to replace coffee with the newspaper or the morning news on television. 85 percent of these people fully trust the news via social media. Another remarkable fact is that 28 percent of iPhone users say that they check the latest news on Twitter in the morning before getting up.
Social media marketing
1.23 trillion Facebook users log into their account every day for an average duration of 17 minutes. With such a huge use of social media, 39,757 years of being spent on Facebook collectively by active users. No wonder companies are investing more and more money in promotion via social media. Decisions about whether or not to purchase a product are strongly influenced by social media. Think of discovering new products, looking up extra information about products, product recommendations and a sales alert.
Social media and recruitment
In addition, social media is also used for recruiting new employees. LinkedIn is in the lead with 93 percent, followed by Facebook with 66 percent and Twitter with 54 percent. In total, 73 percent of the companies successfully hired new staff using social media. Job seekers are also active on social media platforms. 83 percent search on Facebook, 40 percent on Twitter and 36 percent on LinkedIn.
Social media and numbers
- Every minute 4,166, 667 new likes are given, 136,000 photos are uploaded, 293,000 statuses are updated, 510 messages are posted and this is only on Facebook.
- Every minute 435,120 tweets are posted on Twitter and on Instagram 2,430,555 likes are given, 43,470 photos are uploaded and 28,194 messages are posted. And all this will only become more in the coming years.
- Without a social media account you don't seem to count anymore. Almost every celebrity, politician and even artist is active on multiple social media channels. The most famous brand on Facebook is Coca Cola with 98,332,327 likes. The most popular celebrity is Cristiano Ronaldo with 114.66.020 likes. Chanel and Katy Perry are the leaders on Twitter and Donald Trump was followed by 35 million people in 2016.
- The most popular places on earth are according to Instagram: the Times Square in New York, the Eiffel Tower in Paris and the Tower Bridge in London.
There seems to be no end to it, it is clear: we live in a social media era!
Check the infographic below for more information:
The History of Social Media and Internet
Want to know more about social media? Read here the history of social media and the internet.