12 useful tips for customer loyalty

Customer loyalty makes doing business easy. Yet companies find it difficult. In this article you will find 12 customer loyalty tips for companies.
Do you know that question: To what extent would you recommend us to your friends or family? You can then give a rating: from 0-10. That figure tells the company whether you are a criticaster (0-6), passively satisfied (7-8) or one promoter (9-10). And the percentage of promoters minus the percentage of critics give the so-called Net Promoter Score. In other words: customer satisfaction. Now a lot can be said about this measurement method, but it works fine as an indication of customer loyalty.
Loyal customers generate more profit. It simply costs more money to attract a new customer than to keep an existing customer satisfied. Funny that not every company still knows: if consumer you can save many euros by making a call every year to your internet provider, your energy supplier and all your subscriptions. You simply state that you are considering switching and voila: you get the discount that a new customer would receive without asking.
In four simple blocks you will find 12 handy tips to keep customers connected to you. Remember these headers!
Also make a good separation between what a customer delivers and what you do for him. You can do this by segmenting customers and approaching them separately through various communication channels. Determine the desired service level. In this way you ensure that you do not commit yourself to the wrong customers.
Source illustration Valued Customer Parking: Bill Stilwell
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