Everything will become smarter in 2018. The biggest trend AI (artificial intelligence) is slowly but surely proving itself. It takes over more and more work, investigates diseases and makes products smart and self-evident. That is how the silhouette of a true utopia starts to take shape. But also the dark clouds of a dystopia. Large tech companies control our actions with their dopamine economy - they now admit that - and our youngest generation is the most depressed. With the democracy of the internet came the loss of control. So what image will it be? Like it Indian story tells: where you give the most attention. Grab a cup of coffee, hot chocolate or a good craft beer, because it will be a wild ride. In the next 30 minutes you will read the 12 online consumer trends for 2018 and you will be completely up to date again.
The direction in which phenomena develop and the impact on consumer behavior. And that is interesting for companies. Technological developments ensure innovation and with that companies make new offerings. That range is becoming cheaper and better, which means that the playing field is constantly shifting and consumers start to behave differently. Such as unlimited 4G internet throughout Europe for example. Almost all consumer trends happen online, that's why our focus in these online consumer trends is 2018.
In part one of consumer trends 2018 we looked at the current state of online consumer behavior now: more online, via mobile, for more online shopping and social media. Curious about how Bloeise's consumer trends come about? Read my personal explanation here.
2018 the Year of the Wolf: tame and unpredictable
For the Chinese, 2018 is the Year of the Dog. From a technology perspective, 2018 is rather the Year of the Wolf: certainly tame, but also wild and unpredictable. Almost everyone can afford the luxury of a smartphone, including the street sweeper in India. Consequence? We use it everywhere, in traffic, on the toilet or during quality time with friends and family. It controls our behavior. So two sides. In part two of the online consumer trends 2018 we look at the positive and negative effects of technology.
The world is doing well
The media would rather give us the negative view of the world, because we want to know about dangers from our biology. But news does not give a good picture of developments (such as Hans Rosling here in detail). That is why a number for five main subjects feel-good facts:
- Diseases: Zika is almost gone, there is a new cheap and effective cholera vaccine, 25% reduction in cancer mortality, trachoma has already disappeared in Oman, Morocco and Mexico and leprosy is now easy to treat.
- Environment: Chile makes the largest land donation ever for national parks in Patagonia, China invests more than $ 100 billion in fighting water pollution and has tackled 80,000 factories because of pollution, eleven African countries are building a wall of trees to combat desertification.
- Standard of living: 1.6 billion people have had access to electricity in the last sixteen years, 275 million Indians have access to sanitation and 98 million fewer children are doing child labor.
- Energy: Sweden opts for 0% emissions by 2045, China does a 'war on coal' and 20 countries stop coal before 2030, the UK had the lowest emissions since 1894, the costs for solar and wind energy fell by more than 25% in 2017 and one in 50 jobs in the USA is for solar energy.
- People and society: suicide among LGBT teenagers in the USA decreased by 14% thanks to same-sex marriage, women are allowed to travel, study and drive in Saudi Arabia and the percentage of women in parliament worldwide has risen from 12% in 1997 to 23%.
- Violence: the number of deaths from terrorism has fallen by 22% since 2014, the number of murders in Australia has dropped to one per 100,000 (lowest ever) and violent crimes and property crime in the USA have fallen by 50% since 1990.
This nice list is coming out this overview of 99 good things from 2017. Another nice addition: for years I have been reading messages about the new anticancer medicine, cause of death among men for ten years and since 2017, also among women. This new research results from Stanford University are really promising as the drug works for many types of cancer and is affordable. The deployment of is very big nanotechnology against cancer, because this prevents cancer cells from learning to 'defend' themselves. If you stop reading here now, I will not blame you. But as Morpheus said in The Matrix: “You take the red pill, you stay in Wonderland, and I show you how the rabbit hole goes deep.”
Always new challenges
Image by David Blackwell: “The David Party"(Cropped)
While we manage to shape our world on more and more levels, it unfortunately brings new problems every time. A short list of worrying developments:
- Empty oceans at 2048: investigate 2006 showed that in 2006 the fish went out faster than it was added. Later research fortunately showed some recovery. But as you can see on old fisherman's pictures: it has not gotten better in terms of size, quantity and diversity. The Ellen McArthur Foundation even states:If we continue like this, our oceans will have more plastic than fish in 2050."
- Insects disappear in Germany: recent very thorough research shows that three quarters of the flying ones insects in Germany has disappeared compared to 30 years ago. Reason: agriculture. Bees are still dying out.
- Climate change through human action: rising sea level, loss of land, extreme weather, water and food shortages and a decrease in biodiversity. We now live in the era Anthropocene.
- Aging: in many countries the aging in combination with a longer lifespan for enormous pressure on healthcare, the workplace and financial capacity.
- Opiate crisis: in America is currently a true one epidemic opiate addiction: heroin and painkillers such as oxycodone, vicodin and fentanyl. The latter also mean nothing to you? Michael Jackson, Heath Ledger, Prince and recently Tom Petty died of an overdose to this one legal drugs. Opiate mortality is higher than ever (33,000 Americans in 2015, 64,000 in 2017). That puts enormous pressure on the US economy and healthcare. (Even Trump said there something during the SOTU).
- Income Inequality: since Occupy in 2011 there is few The CEO now earns 271 times more than the standard employee. Oxfam Novib recently reported that of the 9 trillion dollars that the world got richer in 2018, 82% went to the richest 1 percent (but recently became called back... and in February they got their own crisis) Still, # workedBoycotting Moreover.
- Nuclear war. According to a former defense minister, a "nuclear holocaust'closer than ever. This first 2018 WTF tweet says everything (and just arrived: The Doomsday Clock is now set two minutes before midnight with thanks to, among others, Trump):
These problems are caused by people, and can be solved by people. How? With, Yes, more technology. Like the bee problem: Japan is now working on artificial pollination with robot bees. (I never thought I would ever write that word job-related).
Our choice for technology
Every time we make progress, we also create new problems. More people are now dying from eating too much than from hunger. More people die from suicide than from violence. And yet we opt for progress. Like Kevin Kelly in his book “What Technology Wants"Explains:" ...We consciously opt for technology, with its major defects and clear disadvantages, because we subconsciously calculate the virtues. .... We do a risk-return analysis."
In the following 12 trends I use the following structure: technology, offer and behavior:
- Technic includes all new developments, the application of which is not always entirely clear, such as 3D printing, for years, was a solution without a problem.
- offer is the commercial offer that you can purchase as a consumer, such as the new iPhone X (the most expensive and fragile smartphone ever).
- Behaviour is the ultimate effect on what we do and who we are, such as having to remember facts less and being able to count, because of the smartphone. But also that we ignore the people we have chosen to live with in the middle of a conversation because the Pavlov bell rings. Ping.
Source photo: International Telecommunication Union
Value online consumer trends are actually about consumer trends, (which are increasingly going online), AI will soon take over that baton and you will soon read the AI consumer trends. A little further, and this text is even written by an AI. Because everything will soon be: product or service + AI. From agriculture and distribution, to taxi transport and advocacy, to healthcare, marketing and building management. AI makes it smarter, better and cheaper.
Why is AI so inevitable? Three reasons: computing power has become extremely cheap, there is more data to calculate with (Big Data) and there are better algorithms. Want to find out for yourself how smart AI is? You will be challenged here to make a drawing that the AI recognizes within a few seconds.
Better than people
The biggest AI news of 2017 was Google's AI called AlphaZero, the successor to AlphaGo Zero. It got the rules of chess - not the strategies behind it - and defeated the world champion chess computer Stockfish within four hours. World champion. This means that this AI managed to absorb and surpass all human knowledge about chess. Within four hours. Google rightly calls this a "superhuman performance"
What makes AlphaZero so unique is that without our human prejudices ("biases") and assumptions it has come so far, so far. AlphaZero mastered Shogi (Japanese chess) and Go within two and eight hours respectively. Now there is also the necessary criticism on AlphaZero's victory over Stockfish (no similar hardware for example), but I see it primarily as the highest achievement for now. That enormous computing power comes naturally in your laptop, TV, mobile, car and home. With self-learning apps that optimally perform one specific task. Better than people. Such as:
- On an emergency number the recognize symptoms of a heart attack;
- Diagnosing cancer by IBM's Watson;
- Sending independently container ships (the Port of Rotterdam already allocates tens of millions of euros), trucks and airplanes;
- It recognize images (especially cats!);
- It reading and understanding of texts (set up by Chinese e-commerce giant Alibaba);
- It analyzing financial deals (American bank JPMorgan Chase & Co frees 360,000 working hours from lawyers);
- It remove unwanted, controversial or extremist content on Youtube;
- It making music (ok, maybe not necessarily better and maybe not everyone will find it black metal good music, but in Japan they have long been open to it, as witnesses concert of a hologram).
The business process of AI
Every year you will hear more about AI. However, it will take another two to five years for AI to really deliver something for companies, according to Gartner's hype cycle. In 2020, 20% of the companies will employ employees to manage neural networks (if your son or daughter are still looking for a specialization?). According to Forrester, the mistake that some companies made in 2017 is that they an ROI on AI too fast expected. Forrester: "75% of the first AI projects will make little impression due to operational shortcomings." So don't leave the calculation of your ROI to your AI algorithm for the time being.
These two parties are now really serious about AI:
- Chinese search engine Baidu wants to lead the AI revolution (of autonomous cars with Apollo, medicines and entertainment).
- CRM and marketing software Salesforce wants to make AI available to everyone. With the main focus now being the question: what am I going to work on now?
AI in our society
The way we look at AI will continue to evolve. The HER film, for example, showed in a realistic way how someone fell in love with an operating system. Bladerunner 2049 did the same last year. Both were 'software'. But AI also has hardware of course, in the form of a robot. In Saudi Arabia, where women are gradually getting more rights, the social humanoid robot got it Sophia the status of citizen. In the strict Islamic country, Sophia can walk around as a robot without a headscarf and without a male companion. And what does it mean if a robot gets civil rights? Sophia wants one now baby and believes that family is very important. For example, when will a marriage with a robot or AI become valid? From Brussels there is already a lot of thought about legislation by the Economic and Social Committee (EESC) because: "... AI can have both a positive and a negative impact on society ..." Stephen Fry looks at this question from Greek mythology: “Do we give it fire?"
2. Self-driving cars (which can also fly!)
Source illustration: George Hull (copyright Alcon Entertainment)
After naming self-driving trucks and planes, a self-driving car sounds less futuristic. The big difference is that self-driving cars are already further down the adoption curve. A number of trends coincide: we are going from habits to habits, cars are becoming electric and AI. That means that self-driving cars are coming our way very quickly. How fast?
Henrik Christensen, Contextual Robotics Institute
The near future image is one where you can rent your car continuously if you do not use it. Many people will only rent their car for use, no longer have it. Just like with Uber, you book your car for a specific ride (via your app, you Alexa or automatically from your agenda). They know where you are and drive to your location, pick you up and drive you to your destination according to the best route. Fast, cheap and easy. Wherever a better solution becomes available, consumers will opt for this en masse. That is the basis of disruption. That's how fast it goes:
- Tesla sold 100,000 electric cars in 2017. The operating system Autopilot is now offered as fully self-driving; but in practice it is safer to state that now only phase 2 of autonomy has been achieved;
- The autonomous cars of Waymo (Google) made the most kilometers in 2017 without a required intervention by the driver. (according to the California Department of Motor Vehicles);
- In Denmark a Swedish carrier starts a three-year pilot for public transport with autonomous vehicles;
- In the forerunner Norway it is expected that the share of electric / hybrid cars will rise to 40% by 2018;
- Launches in the Japanese city of Yokohama Nissan a test with robot taxis next March; GM follows in 2019;
- The online supermarket in Amersfoort brings Picnic since 2015, groceries have been developed via self-developed electric vehicles;
- McKinsey expects that 80% of parcel delivery will be done by autonomous vehicles within ten years.
According to the Swiss bank UBS the cost of a fully robotized car will soon be 80% lower than a current taxi. The number of cars per 1000 people will fall from 250 to 50. According to RethinkX the purchase costs and insurance costs for shared autonomous cars will decrease by 90%. Already offering Direct Line, the largest car insurer in Great Britain, 5% discount to customers who turn on Autopilot in their Tesla car. The maintenance costs will fall with 80% and the fuel costs with 70%. That will give the car industry a big blow from 2024. (But I predict: then it is already so far developed that the switch to space travel becomes obvious).
The next step is that self-driving cars can also fly like in Blade Runner 2049. The expectation is that flying cars will mainly be deployed between cities and long distances, according to some enthusiasts within 2016 five years. How far are we now?
- The first independently flying taxi did a first test run Dubai. The country's objective is to use 25% autonomous vehicles by 2030;
- Airbus did a first successful test with a test in February 2018 electric vehicle that takes off and lands vertically;
- Uber launches flying cars in 2020. That deserves a video:
By the way, Elon Musk said in 2017 that flying cars will not be the future of transport (that is his own Hyperloop).
3. Fusion with technology
In 1997 an epic battle was going on that would turn our world upside down: man against machine. Kasparov vs. Deep Blue. Kasparov lost. Afterwards Kasparov realized that Deep Blue had access to all the moves he had ever made in his life. If he had had that, he would have performed better. That thought was the start for 'advanced chess", where man and machine work together. It is therefore also called 'centaur chess' called.
With Neuralink provides Elon Musk with a further merger. This company wants to make devices with which brains can be directly linked to a computer. Goals: being able to keep track of AI, improve memory and make the interface with computers more direct. The first investment of $ 100 million has already been made, and is called the first competitor Kernel has already risen.
The agenda is set, but ...
Important to remember in this development: Elon Musk also uses it here Silicon Valley rulebook. He talks about a technology that is not yet available and sets the agenda that way. Surgeons are (rightly) extremely reticent about unnecessary brain operations. That is why applications for epilepsy and Parkinson's are now being looked into. For example, twenty epilepsy patients recently participated in an experiment (they would already receive a brain memory was improved. For commercial, unnecessary use, it is expected that it will sooner become a separate device with which brain waves can be read. As far as the hardware. What about the software?
James Vlahos shares his story about dadbot on Wired: his quest to create a chatbot in which his father's soul lies. In A Son's Race To Give His Dying Father Artificial Immortality you can read how he interviews his father and how he sets up the underlying software.
AI is better than people, especially in the technological domains. It only becomes really interesting if you look at how AI can work productively with people:
- Together write a text (Ronald Giphart + writing robot Asibot, by the way not the first time that this happens);
- Improve agriculture (Swiss startup Gamaya uses AI);
- It reducing energy costs (Google uses DeepMind for data centers);
- It better understanding of climate models so that better decisions can be made faster
- It manipulate image. You should of course see that:
Since the release of Terminator of Westworld (the original film from 1973 with the Black Ranger on which Schwarzenegger based his motor skills), we have been aware of the risk of self-thinking devices. How far are we with this doomsday scenario?
Algorithms determine your life
The Israeli historian Yuval Noah Harari explores the consequences of AI and Big Data in his books. He looks back at crucial milestones and mentions the cognitive revolution of language, writing and scientific research. And he looks ahead:
Yuval Noah Harari, historian
Example: What is the capital of Peru? If you don't know, you can ask your Geography teacher or someone from South America. Or directly googling. A little farther into the future, Harari foresees a future in which every choice you make in your life can be freely controlled by data. Your partner. Your study. Work. Friends. Because if you leave it to people, they make mistakes. Just look at your own resume or love life. Sounds rather far-fetched? Google gives you answers about geography Others Affairs). Facebook introduces new friends to you (in a creepy way, by the way). LinkedIn determines which work-related news you see or don't see. All three are algorithms that only get smarter and collect more and more data about your life. Data is the new oil.
Amazon is coming to the Netherlands. This development is going to have a huge impact on consumers, retailers, web shops, wholesalers, manufacturers and anyone who tries to sell anything to consumers, online and offline. For your imaging: of every dollar spent online in America, now goes 44 cents to Amazon. A third of English online shoppers use Amazon Prime. Amazon is a successful platform that brings all parties together and brings consumers online. It 'Amazon Effect'therefore threatens retailers and web shops (and since the takeover of the American supermarket chain Whole Foods Market in August 2017, including the supermarkets).
Business model of the future
Platforms collect Big Data, analyze it and ensure an optimal experience. The line of 'Customers who ordered this product also looked at ...'is simply continued as further personalization. Again thanks to more computing power, algorithms and Big Data. Platforms also bring the business model of the future. Since December, Amazon has been offering Alexa The Netherlands: you talk to a device to order products and services. That is called one e-commerce ecosystem: because of the scale, Amazon can create its own sales channel that nobody can intervene without paying. Retail pro Cor Molenaar recently did one wake-up call for the arrival of platforms and voice command. (Facebook does from June along.)
The latest versions also have a screen, but are 'voice first". The steering is optimal with voice. For many, this gadget will be the first step to home automation (home automation). I foresee (hope) it vocal having to control your media consumption will ensure one more conscious consumption.
Problems with platforms
All that disruption also brings the necessary problems:
- Airbnb hires out 000 apartments in Amsterdam that break the rules (based on online reviews). Reason for one counter-offensive from Airbnb;
- This journalist knew his fake reviews barn as highly rated restaurant in London on TripAdvisor to put (and then served microwave meals);
- Uber banned in London, stopped in Finland, withdrawn in Denmark and blocked in Italy (and some problems with illegal software);
- Delivery at home asks in 2018 13% per order of restaurateurs;
- Be careful with Christmas: Albert Heijn had logistic problems (even if you ordered three weeks in advance) and customers bought spoiled turkey at TESCO;
- Spotify becomes now sued for 1.6 billion dollars in music rights;
- And oh yes, Uber and competitor Lyft cause more traffic jams, not for less.
But these are ultimately only teething problems: consumers notice more convenience and availability of more products and services at lower costs. Wherever the costs are too high and the experience moderate, parties will come who do everything better. Like with razor blades. The expectation is that autonomous vehicles (the well-known car, truck, plane but also drones, see this) Amazon Prime Air demo) will greatly reduce delivery costs. According to McKinsey even with 80% in 10 years. Direct selling to consumers (D2C) then becomes much more interesting for manufacturers. And what do they need to do that optimally and successfully? Big Data.
Admittedly, this trend was indicated years ago. It will also continue to grow for the necessary years. XAAS stands for Anything as a Service. You can enter the X freely. Take a random problem or product, which then becomes a service that you can purchase. Do you want a drill now, or do you only need a few holes now and then? Having becomes using, and that typically happens via an online platform (cloud). Known from IT, but the examples go further and further:
- IT. The IT people among you (hi Bart and Daniël!) Will be familiar with cloud terms such as SaaS (software), PaaS (platform) and IaaS (infrastructure). Now there is also CaaS (communication, for VoIP and hosted telephony), MaaS (monitoring services), PAAS (Printing as a Service, where you only pay for the actual prints), and DaaS (device, for equipment).
- Building Management: the Dutch startup Saund offers sustainable management of buildings as a service: Sustainability as a Service.
- Light: Philips offers Light as a Service for retailers, where you only pay for the light and not the lamps.
- Media: Spotify, Netflix and Disney are well-known examples, just like Blendle Premium for articles. But there is now too Amazon's Kindle Unlimitedservice, for unlimited e-books reading, and Scribd (books and adiobooks).
- Consumers: MUD Jeans where you rent your pants (with the background of a circular economy), Peerby platform where you share things such as a drill with your neighbors, baby monitors as a service (the snoring of your groats is monitored and analyzed) and car services as a service: ANWB provides insight into your driving behavior, fuel saving and timely signals for an inspection or repair.
Of course it all sounds hip, just don't forget that many services have been around for a long time. For covering risks and borrowing books (and CDs) art and toys for example. The innovative is not the subscription model, but the use of the cloud and the trend from having to using. Due to the ongoing digitization of products, XaaS will take a further flight. Speaking of cloud: the largest cloud company in the world - larger than the next three parties, which are Microsoft, IBM and Google - is * drumming * Amazon.
The future of XaaS
According to Arkessa, XaaS will be the smarthome industry can give a big boost. Remarkably, Amazon's Alexa is sold relatively cheaply in the Netherlands. Does that remind you of cheap printers and expensive printing ink? Kevin Kelly provides a future in which, among other things, food, vacation, shelter, clothes, school, daycare, fitness and health are offered as a service. What will that ultimately mean? Further specialization. In the Stone Age you just had to know a lot and be able to survive: plant knowledge, animal knowledge, survival skills, fighting, setting traps, hunting, building, making weapons, medicines ... Now it's more and more about just one skill: be a consumer. You can buy, do or purchase almost anything as a service. You rely on technology and less on skills. As my father can tell you:
“I participated in the White Bread Race in 2007, a sailing competition. You had to figure out analogously with pencil where you were sitting with fermented cutlery and can use sea charts. Now? Does that happen real-time and automatically? "
Peter Lapperre, retired
We rely on the (online) network around us. Everyone plays an increasingly specific role. Just like in an ant colony, we can no longer live outside the colony. People who over there choose to go off the grid, in tiny houses to live as self-sufficient as possible. But they naturally want to keep core issues such as fire brigade, hospital and police. And internet of course, just like their mobile. And that's not that strange.
6. Gadgets 2018
Kuri house robot by Mayfield Robotics
No trends from 2018 without gadgets. Now I have to admit that my own latest gadget is a BBQ Smoker with the only one high tech feature the temperature meter. But I would love to try some of these six gadgets for 2018:
- Mixed reality. Magic Leap shows (finally!) The Magic Leap One headset that will be available in 2018 (for the amount from a premium smartphone). Magic Leap is the mysterious VR startup that has received 1.4 billion dollars since 2011 (that is not a typo) in investments (from Google, Alibaba). Why? Well:
- From A to B with an ollie. For less than $ 500 you already have an electric skateboard (now 50+ projects on Kick starter). Just like an electric bicycle, but on a shelf. Curious about what is already available in the Netherlands? View the best here electric skateboards with reviews and videos.
- Always know who is coming. With the WiFi Doorbell, the Smart Home is getting closer. Camera, automatic notification on your smartphone and paid security services (Interesting? Amazon thinks so and buys smart doorbell Ring for 1 billion dollars).
- For the cool skin. Presented at CES 2018 (Consumer Electronics Show, the technology fair for gadget freaks), this SkinScanner is a $ 50 attachment for your iPhone that allows you to analyze your skin and get skin tips.
- Toys for adults. From Japan. For anime fans and cosplayers. A voice-controlled, smart sword.
- House robot. Kuri combines Amazon's Alexa with wheels and camera. She can play music, film and do tasks independently. Lievvv.
Do you have a new iPhone, Apple Watch, Google Home, Chromebook, Nest Thermostat, TV, Android smartphone or Amazon Echo? Curious how to set it up? Wired made this practical gadget guide (2018) for the new 2018 devices. And are you now seriously looking for a smartwatch in the Netherlands? Check here the smartwatch Majstra collection.
7. Household of the future
Image: Mars Society Education Forum
With that last house robot, the house of the future, as once presented by Chriet Titulaer, comes pretty close. Still, it will be a while before we can live on Mars, to keep Elon Musk's vision of the future at bay. (The successful launch of the Falcon Heavy by SpaceX is just one of many miles that must be achieved). Under the heading household a number of developments that this year can enter our household on earth: purchasing, energy, work, financial and health.
In part 1 of the online consumer trends 2018 you can read everything about the e-commerce figures of today. What will happen in the future? Visual recognition. We are used as a consumer to identify things (products) and ourselves with (RFID) chips, barcodes, bank cards and our passport. What if it all happened naturally? Amazon shows with Amazon Go how shopping goes:
Visual recognition makes everything faster and prevents queues. That sounds like music to our ears, because having to wait and be bored is something that we have a hard time resisting these days. Not only a solution for the overloaded Marechaussee at Schiphol, but also for large retail companies with pockets deep enough to pay for this kind of jump.
At the beginning of 2017, Ruud Koornstra was installed as the first Energy Commissioner in the Netherlands. His task: to initiate the energy transition in the Netherlands. From gas and oil to 100% sustainable energy in 2030. VPRO's Tegenlicht of December 10 followed Koornstra in the much-watched episode On energy mission. Among other things, he visits Inrada, where they extract green gas from seaweed: 100 square km2 produces 1 million cubic meters of gas. His enthusiasm gives you the feeling: we can do this.
- In 2020, that is already in two years, will renewable energy consistently cheaper are then fossil fuels.
- Almost half a million households have solar panels on the roof. According to Urgenda's director Minnesma: "The middle class of society has since started with solar panels."
- The coalition agreement of Rutte III cabinet has as goal: 30,000 to 50,000 existing homes a year off the gas.
On the other hand: we pay on our own in the Netherlands energy bill again tax over tax over tax. That should stimulate economical consumption, the government says and makes a budget available for investing. But the subsidies mainly go to companies. With insulation, double glazing, boiler with higher efficiency and more efficient consumption, you can still expect a higher bill. And that erodes support for green energy.
Despite all the calls for a basic income, we are by no means there (even though it might be a great alternative in the Netherlands for pumping around what is currently happening). Although AI is taking over more and more jobs, new jobs are also being added. These jobs did not exist five years ago: community manager, social media manager, content manager, virtual reality consultant, big data analyst, UX designer, cloud services specialist, machine learning engineer. Of course you have to keep learning if you want to keep working (but only 18% of the Dutch has done a course to learn (new) skills). Work does not fall under the household, but it has an increasing influence on it:
- The new way of working. While working from home declines, employees get more hardware and software (the digital workplace in the cloud) to work remotely. In particular to make useful use of travel time, to work more efficiently with colleagues at other locations and of course: at home additional being able to work. These online consumer trends, for example, have been written in multiple locations. Don't you feel like a reader, do you?
- Self-employed. Despite Wiebes' fumbling There are more than 1 million self-employed people without staff around the legislation around self-employed professionals. If you count the people who earn extra as a self-employed person, then that number is much higher according to the CBS. Self-employed people at home mainly work in services such as financial services, information and communication, marketing and coaching.
- Gig economy. The aforementioned platforms transform the way of working. That already leads to the self-employed discussion in the Netherlands (employers make employees')entrepreneurs'who pay less tax and thus pass on employer's costs to society. See this episode Apparent independence from Rambam). Sea is called this'The Gig Economy': freelancers hopping from order to order, often delivered via platforms such as Uber and Lyft, Fiverr. You do not accrue rights or a pension, and you must always ensure that you receive good assessments (read more about review marketing). It also follows the trend of slashies, people who fill their CV or Twitter bio as follows: photographer / foodie / backpacker / tomato picker / taxi driver. Without pension accrual. But you can also follow your passion and full time, for example Dungeon & Dragons Master turn into.
Since the banking crisis, confidence in the banks has fallen, as has interest rates. New legislation called PSD2 (Payment Services Directive 2) also break open the financial markets: then all EU member states must offer access to online services to the bank account of European citizens. The deadline was January 13, 2018. What exactly does this mean? New service providers, online startups, can start offering new services with your own account details. Such as checking your balance before you make a purchase and downloading bank statements. Such a new party must register with the European regulator and of course get permission from the citizen himself. So expect handy new services, also from the banks themselves:
- Revolut is a app with financial services (similar service is Monese). You can transfer money in Europe without transfer fees. Banks not only charge a 'service fee' for this, but also earn money with the currency transactions. In addition, it is a prepaid credit card with travel insurance for medical costs. See here the Revolut review from the consumer association.
- Within the Netherlands there is Tikkie, from ABN AMRO. Tikkie is a payment app for payment requests to friends. Works via WhatsApp, Messenger, SMS, Telegram and QR code. Read the Tikkie review of the Consumers Association. (And the warnings for phishing!)
- The Authority Consumer & Market warned on December 19 that banks had to give FinTechs (financial, technological startups) the room for innovation.
The life expectancy of Dutch men is now 80.5 and is among the highest in the European Union. Dutch women turn 83.5 on average. Life expectancy is still rising in the coming year, but not as fast as before. According to the Public Health Future Expectation (TVT 2018) we remain ours healthy feel now and in the future. But what also increases with age is loneliness. From 5.2 million in 2015 to nearly 5.9 million in 2040. That is 41 percent of adults. There is also a sharp increase in the number of people insufficient direction about their own life, from 1.3 million in 2015 to 1.6 million in 2040. Also a consequence of old age.
Older people do exercise more than young people, so the number of Dutch people who meet the movement guidelines will rise due to aging. Social media and gaming reduces youth's physical activity. I recently told my nephew and niece:There was a research into motor skills, which is how well you can move. Motor skills are poor in 25 percent of the children. How did that happen?”With a smile, they both showed their iPad and smartphone, and then continued with it again. The investigation was the MQ scan: Motor Quotient. A quarter of the Dutch children did not score enough. In England it is now known that children have difficulty with it holding pencils. In adults, the picture for overweight and obesity is no different:
And that healthy eating more expensive becomes unhealthy food, does not help either. But as Ruben Houkes says in the MQ scan: “I also see the digital age as an opportunity. A link will have to be made with digital entertainment in which young people are actually tempted to move. " Like video games on a doctor's prescription, for example? Or because it is a cool new sport for today's youth:
8. Millennials shared a bad hand
Source image: State Farm
As a 39-year-old I am just not a millennial and therefore perhaps not the best person to explain this trend, but I am making an effort. Millennials, also known as Generation Y, were born between 1980 and 2000. They are called millennials because their formative years were at the start of the new millennium. Marketing and business planning look at the youngest generation, because they will eventually become the new target group. They go for example Facebook less, then as a Facebook you will eventually have a problem.
Millennials are now taking over from their parents' baby boomers. Millennials received everything from their parents, enjoyed being young for longer, studied longer and were raised individually. Snowflakes. Can't stand criticism. Narcissistic. Don't know what working is. They have been given technology in their hands from an early age. The digital all-rounder. Nice backpacking in Asia. YOLO. It's about experiences, not stuff. Take on fewer obligations. Everything great right? No, says Simon Sinek. They have been dealt a bad hand. In this video he explains the problem of millennials in great detail:
A number of financial figures to support:
- Millennials in the UK and US buy fewer houses than other generations. Compared with young adults in 1975, 50% millennials are less likely to own a home (according to US Consus). Not because they do not want to, but because mortgages are more expensive and are issued less quickly, houses are more expensive (despite the crisis) and they often hike from flex job to flex job. Consequence? They live at home longer (CBS).
- Millennials move on less to a permanent job. 23 percent of 23-year-olds have a permanent job. In 2007 that was still 45 percent. Reasons: people study longer, increase in the Gig Economy (now 34% of the US labor market and soon in 2020 43%) and the crisis of course (not the fault of millennials). Flexible working keeps increasing. By the way, it is not because of job hopping: they do that just as much as generation X According to the CBS, the number of hours worked in the Netherlands has increased by 16 percent in the last 20 years. Nevertheless, people in their twenties and thirties have to cope with less wage increases, pension accrual and capital accumulation than their parents at the time.
- Millennials have a high student debt. Compared to their parents, American millennials have 300% more study debt than their parents (Source: The College Board, Trends in Student Aid 2013). They also study much more. In the Netherlands, thanks to the loan system, 900,000 households had a study debt in 2015, compared to 675,000 in 2011. According to the Intercity Student Consultation, this was a total of 17.9 billion study debt.
- Pension will take a very long time. If you were born in 1999, you will not receive AOW until you 71 years and 6 months In America, NerdWallet estimates this at 75 years. Main reason: the large generation of baby boomers who are getting older than previously thought, linked to the solidarity principle.
If you look at their Instagram or Facebook profile, you won't see much of it. Beautiful life right? And that setback is due to the economic situation / changing demography / globalization / wealth distribution and developments / AI / Robotization. But. Even though we slalom around the question of responsibility that lies with previous generations. This 'bad hand' as Simon Sinek calls it in the video above does have consequences:
- Fewer parties? WTF ?! First person to personally wake me up: this generation less party. Because: entertainment is everywhere with the internet. (perhaps less so in the countryside this documentary about the Achterhoek shows).
- “Severe fears(Severe anxiety) is rising sharply among American millennials. From 50% to 62% of the students, according to the American College Health Association. Millennials are mainly stressed by work, money and job insecurity.
- Very prone to burnout. Almost two thirds of the millennials have sometimes been on the couch of a psychologist or coach, reports Subway. 75% is thinking about it. Psychologist and millennial Thijs Launspach explains the reasons why: the basic idea that life can be made and success a choice, high expectations, comparing too many online 'with successful' peers, high demands of oneself, choice stress. For completeness: since 2002, the burn-out diagnosis has not given you disability benefits anymore.
- Depression. 9% of the 20-30 year olds said they had had a depression in the last six months in 2016. Almost doubled compared to 2014, according to the Dutch Youth Institute.
- Less sex. According to the University of San Diego millennials had fewer bed partners than the previous generations. It CDC reported in 2015 that fewer 15 to 19 year olds had sex, both boys and girls. The aforementioned Metro research asked millennials: would you prefer a month without sex or without the internet? 58% indicated: rather the internet than sex. Possible reasons: increased use of pornography, performance pressure and young people have been using more for years antidepressants. Additional bonus figures: fewer teenage pregnancies and millennials use a condom more often.
What Sinek says is partly true. That bad hand is passed on. Millennials are now grown up. According to the American Psychological Association's Stress in America survey Millennials were the most stressed out in 2013. Now? Teens. Ditto before depression. In the Netherlands, depression among 12 to 18 year olds doubled between 2014 and 2016 (from 1.8% to 4%). Half of the 12-16 year olds find themselves addicted to social media. In America gave the annual survey Monitoring the Future (MtF) in 2013 that more than ever teenagers felt hopeless, did not enjoy life, and believed that they could do nothing good. Teens are the most depressed generation ever. According to 113 Suicide Prevention (call 24/7 with 0900-0113 or chat directly if you need help now) commit an average of five people a day to suicide, the highest number ever. Among young people, suicide is one of the leading causes of death (including in the US). How is this anyway? In the following trend the Mobile Disease I identify technology as the culprit.
Millennials in the workplace
Do you focus on millennials with your company? Then you will find enough tips and advice on Google to attract millennials as employees. Trendy workplaces, baristas, iPhones, flexible workplaces, self-managing teams and new leadership forms. Nonsense, says Professor of leadership and organizational change Janka Stoker: “You always have to ask yourself: is the difference in the age or the generation? It is often the age."In the workplace, it is just young employees who may also need guidance. Above all, just like every generation before them, they just want a suitable salary, pension build-up and job security. So that they too can do house, tree and animal. And pay off the study debt of € 80,000. Crisis? Flex working? Do you learn yourself? Solidarity with a generation that is already much better off? GTFO. As an employer, you will not get away with that in 2018: employment is growing rapidly. Just like the shortages of technical personnel.
9. The Mobile Disease
Normally I write these trends during my Christmas vacation. A lot of time to delve into the future. This year I went through Christmas and the online consumer trends are longer than ever. Part 1 and part 2 became a fact. But the biggest reason why you read this fitting from March 2018? I wasted too much time on my smartphone. Scroll through my Facebook and Instagram timeline. Read news, Dutch, American and subject-oriented. The game of Burrito Bison. The Facebook group for my new BBQ Smoker. Different app groups to organize old-fashioned parties.
Also called the WhatsApe. Through Roberto Mangosi
Recognizable? And are you reading this article on your mobile now? That was 13% in the online consumer trends of 2016, 18% in 2017. My smartphone is the first thing I view in the morning. If only because I also use it as an alarm clock. Sometimes I feel my smartphone vibrate in my pocket, but then there is nothing at all. (It phantom vibration syndrom which 89 percent of smartphone owners also experience.) Or I feel a huge shock when I have misplaced my smartphone (No Mobile phone phobia). As a joke, give someone else your mobile. Doesn't feel nice, does it? Something's going on with that thing. How we deal with it. It looks like one disease. In this trend I substantiate how smartphones ruin our lives. Do you believe it and are you ready for positive news after the millennial trend? Then immediately read the following trend: Go with the flow.
Facebook is bad for you
I already announced part 1 of consumer trends 2018 that we would continue on Facebook. Last year I went without a month. Then I described the advantages and disadvantages of Facebook in ten observations. People in my area recognized it all, and that's why I wrote Why you are on Facebook and 40 tips to reduce your Facebook addiction. In this part of the trend the mobile disease, we continue until it really is no longer fun is. Facebook's power over our lives:
- Personality. Facebook knows you better than your best friend. In 2015, researchers at the University of Cambridge and Stanford showed how they are using 10 likes could predict someone's personality better than a colleague. With 70 likes better than a friend, with 150 likes better than a parent and with 300 likes better than your partner.
- Awareness setting. Change your profile photo? That tells how extrovert or introvert you are according to researchers at the University of Warwick.
- Family data. On June 26, 2017, Facebook announced that they are targeting advertisements too dates of your family members going to use. (can you here turn of).
- News source. According to it iLife research For a quarter of Dutch millennials, social media, especially Facebook, is the primary news source. This is almost half internationally.
- Big Data. This came on November 9, 2016 press release: ""We are pleased that our revolutionary approach to data-driven communication has played such a major role in the election of Donald Trump." Company Cambridge Analytica supported with Big Data (such as likes) the presidential campaign of Trump and the Leave.EU campaign for the brexit.
- Political interference. In October Facebook, Twitter and Google were called to testify in the investigation of Russian interference in the presidential elections and their own role in it. That research continues to roll with new questions in February 2018.
- Attention. Sean Parker, co-founder of Facebook, said in November 2017: "Our goal was from the start: how can we consume as much of your time and conscious attention as possible?" And: "It transforms your relationship with society and each other ... Only God knows what it does with our children's brains. "
- Dopamine. Chamath Palihapitiya, former president at Facebook for user growth said one day later: “The short-term, dopamine-driven feedback loops that we have created, destroy how society works. No debates, no collaboration, misinformation and untruth.Facebook responded denying this, and Palihapitiya later indicated more social media in it general to mean. But yeah. Facebook is used the most in the world, and also includes Instagram and WhatsApp.
- Bad feeling. Facebook writes on December 15: “People who spend a lot of time on it passive consumption of information - but have no interaction with others - report that they feel bad afterwards."The motto is then: more interaction.
According to Facebook, passive consumption of information gives you a bad feeling. Interaction gives you a better feeling. But it is also our interaction on Facebook (likes, content posting, responses) that provides the Big Data with which Facebook earns advertising money (since July 2017 more than Google). Under social pressure, Facebook has started rolling out all sorts of improvements. Like verifying election ads in the US by letter, more local news show. But it is a drop in the ocean. Facebook continues with Messenger for children for example, despite the fierce one criticism. The only solution finally comes: fewer people now spend less time on Facebook in America (50 million hours less per day) and fewer young people NL.
Therefore my personal call: go without Facebook for a month. I start March 19th.
One Tweet to Rule Them All
A year in his presidency, Trump has done very little. The political landscape is too divided. President Trump has only one real strategy, focused on his own long term: the more attention Trump gets, the more important Trump becomes. Every 'outrageous' tweet every time hefakenews' he whispers to journalists or makes a derogatory remark more attention. Positive and negative, it does not matter Mr. Dealbreaker, because his strategy works. The public and the press appear thank him with even more attention. That makes the 45th president of America the model of his time.
The smartphone is the new alcohol
"I'm not receiving a call. I don't see the point in it."Now we check our phone about 221 times a day, according to British investigation. We look at the mobile screen for three hours and 16 minutes a day. Thanks to 4G unlimited mobile internet (soon 5G!) every question is answered in this way, every product purchased and most importantly: every meme, message, viral video or news item consumed. What does it do to us that we spend almost a fifth of our available time on the smartphone?
- It affects our sleep. According to British investigation among teenagers, two-thirds check the smartphone at night. 26% responds to messages after they fall asleep and more than a third picks up the phone 5 minutes after waking up. The white light of your screen before you go to sleep affects your sleep negatively.
- We cause more accidents. Just texting, apping, browsing or emailing by a truck driver increases the risk of an accident with a factor of 23 to 160. Because in traffic the smartphone causes slower responses, less control, less attention to relevant visual information and a higher mental burden. Also more likely to be run over while you cross: The walking distracted.
- We display sexual behavior. Like putting your nude photos on the internet and sharing them: sexting. The Halt instance now uses special pilot projects with young people for sexually transcendent behavior. Because one bikini photo on Instagram nevertheless gets more likes than those from the math toffee. Nancy Jo Sales wrote a shocking book about it: American Girls.
- We are becoming less productive. After we hear or feel that our smartphone has received 'something', we make just as many mistakes if we actually picked up the call or responded to the message. Every ignored message is therefore distracted. According to Career Builder the smartphone is the number one time-waster at work.
- It affects our health. More time on the smartphone means one worse condition. Bother you wrists. Eyes. Back and neck. You hearing. You mental health. Do you place multiple selfies in one day? Then you have one behavioral disorder.
- It affects our social lives. Your smartphone attracts your attention, even when you are with your family or loved one (Phubbing this is apparently called). The more you need your smartphone, how You are more uncertain about your relationship.
- It's addicting. Dopamine is the substance that plays a crucial role in thinking, moving, our mood, attention, your attention, motivation and searching. Dopamine ensures that you start looking for pleasure, such as in food, sex, gambling and drugs. You then feel pleasure with your opioid system. Dopamine and opioid therefore work hand in hand. Search, reward. Search, reward. Your smartphone gives you exactly this dopamine feedback loop: you see a red icon on Facebook, three friends like your photo. You see a WhatsApp icon, you get a nice cat picture. Time after time. Instant gratification. That is why Instagram does not immediately show you all the given likes after you post your photo: so that you come back for the likes you expect. No dopamine binge, but fed little by little.
Why is alcohol not allowed for children under the age of 18? For the reasons mentioned above. Why do we give children free access to addictive hardware? The state of our youth and the millennial generation before them should make people think now. 40% of the people is introverted. That means that if there are too many incentives, they have to charge for a moment, take a moment of rest. But what if you grew up as an introvert millennial or teenager and never learned how that works for you? The more you sit behind a screen, the less you get outside. While there is a clear bandage is between living environment and suicide.
God - love - abundance - reproduction
Technology takes over the role of God (Google), plays with our need for love (Facebook), fills our hunger for abundance (Amazon) and leads reproduction with successful people (Apple), says marketing professor Scott Gallaway in the TED talk below. These four companies earn a lot of money: 2,317 billion. What do they do with it? tax avoid (yet). So that consumers and smaller companies have to pay more. And Big Tech absorbs innovations they are funded by the government, but meanwhile shield their own research with patents and lawyers.
Are you addicted? Take the Nomophobia test!
10. Go with the flow
I outlined the negative aspects of mobile technology for our health, relationships, time use and wallet. The consequences for ourselves and the next generation. Perhaps you did the addiction test, and you think nice, and now? Throw that thing away? The thought alone gives the feeling of some sort of social suicide. How can you live without a mobile today? Even though this is 21ste century our behavior has increasingly been recorded, analyzed and controlled by large tech companies without any responsibility for the consequences on our society. It is handy. Easy. For emergency. You will otherwise lose all your social contact. However? The question should therefore rather be:
Al Franken, Senator D-Minnesota
This question was asked in September following the Russian intervention in the US presidential election. "A handful of companies determine what Americans see, read and buy. They dominate our access to information and facilitate the distribution of fake news.”The Big Tech companies themselves are also undergoing a change. Like De Tijd, the father of the iPod in this sharp article quotes:I wake up bathed in sweat when I think of what we've brought into the world.”From Facebook, Google and Apple, ex-employees come to see as sorry opters which technological Frankenstein they have unleashed on the world as well-intended innovations. They are now starting a lobby under the name Center for Human Technology. The Guardian stated that these critics now have children of their own and therefore begin to realize what effect they have had in the world. The discussion is started and the glow is from Silicon Valley disappeared. Policymakers and the press are starting to fulfill their role better again by asking questions and making connections.
Choose your own direction and keep breathing
Go with the flow means: moving with the masses. Everyone has embraced technology en masse, and will continue to do so. You can't resist that. Banking and tax now go digital for example. What you can do Get carried away in the digital river and determine your own direction. In the year of the wolf, you do that with your own feeling. Do you recognize the mobile illness in yourself? In your area? Do something with it now and do not wait until Facebook has mandatory new features that limit your Facebook time, for example. Choosing your own direction is always good. Therefore a number of tips to help turn the tide for yourself. The most important: less screen time. Because with that you break through the dopamine feedback loop. Think of the past: you have to turn the newspaper. The TV series will be broadcast at 8.30 PM Monday evening and will be interrupted by breaks. These mandatory interruptions are like a breathing space. Not to pick up your phone, but to go to the toilet, eat an apple, look outside. Just top up, because everyone needs that for health. A few handles:
- Celebrate boredom. You really don't have to be entertained 24/7. You can stop that stream of images, memes, thoughts, opinions, shit and cool shizzle. Go think. Put on some music. Write your thoughts on paper. View your plants. Be in the here and now. Go from receiving and processing, to sending and expressing.
- Take the conversation back. At the bus stop, in the queue, at the snack bar or in the train. Waiting is fine, keep that mobile away. And do you tell a friend about that great concert? Don't show it, but describe it. Curious about how to prepare fennel? Discuss it, and don't look it up immediately. Who was that actor again? Guess it together and Google not agree. Offline is the new luxury.
- 1 screen at a time. Immerse yourself fully in that series or film. Doesn't it matter? Turn the screen off. (because!) Think about the things and people that you find important in your life. Is that really Carrie van Homeland?
- Internet never goes out. There is never less news, cool series or memes to like. It is a growing stream. Don't let it determine your life, but steer and limit that flow. A barbed diet is reducing the presence of your smartphone, TV, internet, and if desired, newspapers and leaflets. Consider how much time you free up by ignoring these incentives every Sunday? In this article you can read what happens when you news only from newspapers gets it.
My personal intention for 2018 is to play more board games. This is how I see my friends and family and the mobile is set aside. For companies that focus on consumers, this is an important trend. Are you looking for an online connection with consumers? Be aware that now and later you will be fighting Big Tech, who use Big Data and AI to get everyone addicted to the dopamine feedback loop. The amount of consumer attention is just finite. The amount of content is infinite, and that is now filtered for us by algorithms. So that new app is in all probability not necessary. And you can dress your customer session differently: offline on location.
11. Truth and fake news
A selected quote with random nature photo. Is it true now?
The big tech companies like to let us wander in a maze of mirrors. That is called one filter bubble, or nicely translated one information bubble. In it, it is very easy to maintain your own world view without counter gas or criticism. I'm not even talking about it tokkies, canal ring animals, Islamophobes or Islam huggers (typical swear words from the polarization going on here in the Netherlands). No, about it really stupid things. A small collection for learning and vermaeck:
Each of these images represents a way of thinking that is not contradicted, or, if someone does, alternative facts forward. For completeness: drinking bleach, turpentine or urine is not healthy. Autism is currently not curable, but treatable. And really not so bad that you bleach give to your children. The earth is just round. Now misinformation and propaganda is just a thing that we humans have always done. Fake news is now shared faster on Twitter than the truth. But in 2018 the technological and political developments will take that to a higher level. Watch:
So this is one Michael Scott portrayed as Trump through Deepfake. Deepfake is sticking someone's face on a video, moving. This can already be done in such a professional way that Twitter and Pornhub (yes, those two) connected) deepfake porn with celebrities.
A number of other striking developments:
- NOS: 'Blockchain Expert' Rian van Rijbroek is supported by the NOS for a long time, until the criticism becomes too heavy. NOS places photo of Syrian air raid victim by message about Israeli air raid. (Addressed by CIDI, removed with excuse by NOS). NOS move Alliander employees as 'ordinary residents' in an item about the energy transition. NOS now uses'white' instead of 'blank'.
- Information war: General warns for the distribution of fake news by foreign parties (Russia). And calls for a new organization. Coincidentally, because:
- EUvsDESINFO: De Persgroep, TPO and GeenStijl denounce the European organization 'EUvsDESINFO' for labeling their messages as fake news. A majority in the Lower House now wants Minister Ollongren to work hard to close the office. EUvsDESINFO has always had a hand over it and does not want anything promise, and if requested, yourself no examples mentioning fake news. (13-03: Lawsuit from the job. But. The EU does dispute the jurisdiction of the court).
- News or nonsense? The NOS presented a large live show on 5 March 2018 with various correspondents, editors and professors. And Ollongren.
- Censorship: By a controversial law in Germany fines of € 50 million can be awarded to social media if offensive messages are not removed within 24 hours. Reason: Swastikas are not forbidden in America, so Facebook left it on German Facebook. Consequence of this law: Facebook, Twitter and YouTube will preventively clear everything that is reported. With this, every sound that is reported is silenced. Also the noises.
- Sunday with Lubach: Arjan Lubach, who in this episode 'Censorship' also discusses the EUvsDESINFO and German law, he now gets the criticism that he Ollongren censorship applies. After all, his boss is married to Ollongren, and he completely withheld the role of Ollongren in that episode. (Recovery, see this item about the Wiv).
- Trump. With its Alternative Facts (Dailyshow review) and complete control of the Post Truth Politics.
What you want to hear ...
This photo inspired me to call 2018 the year of the wolf. You can see this pass by on social media:A wolf pack: the first 3 are the old or sick, they give the pace to the entire pack. If it was the other way round, they would be left behind, losing contact with the pack. In case of an ambush they would be sacrificed. Then come 5 strong ones, the front line. In the center are the rest of the pack members, then the 5 strongest following. Last is alone, the alpha. He controls everything from the rear. In that position he can see everything, decide the direction. He sees all of the pack. The pack moves according to the elsewhere pace and help each other, watch each other."
If you want to keep this image, then that is your right, of course. Truth is a choice in 2018. But the real truth is completely different. This is the original explanation: “A massive pack of 25 timberwolves hunting bison on the Arctic circle in northern Canada. In mid-winter at Wood Buffalo National Park temperatures hover around -40 ° C. The wolf pack, led by the alpha female, travel single-file through the deep snow to save energy. The size of the pack is a sign of how rich their prey base is during winter when the bison are more restricted by poor feeding and deep snow. The wolf packs in this National Park are the only wolves in the world that specialize in hunting bison at times their size. They have grown to be the largest and most powerful wolves on earth."
This hoax has been fact-checked by Snopes. 'Googling before sharing' is a handy method to prevent fake news. Do you want more truth and less fake news in your life? This is a super handy list of recommendations:
For companies that create or have created content, is source reference just a must. It is also good for your Google positions, by the way.
12. Meaning: technology is a choice
This is an Amish farmer. Where others opt for a tractor, he still plows his land with real horsepower. After the storm of criticism of Big Tech and the application of data to make us dopamine addicted, that may feel like a relief. But also as a relapse. Back in time. What would the founder of Apple think?
“They haven't used it. We limit how much technology our kids use at home. ”
Steve Jobs, in response to Nick Bilton of the NY Times in 2010
Chris Anderson (Wired, 3D Robotics): “This is rule no. 1: There are no screens in the bedroom. Period. Ever. "Evan Williams (Blogger, Twitter, Medium):"... instead of iPads, our two young boys have hundreds of books (yes, physical ones) that they can pick up and read anytime. " This article from the New York Times elaborates on this contradiction: the people who sell us technology are reluctant to do so. Why will you be clear now? But the how, which you already read more about in the trend Go with the flow, is still the question. Back to that Amish farmer.
In contrast to what Frans Bauer in his simple TV program you too tells, the Amish do indeed use technology, such as Electrical tools but then with a pneumatic system, what they then Amish Electricity to mention. Difficult hassle? Amish are very aware of what they leave in their lives and what they depend on. So they also use disposable diapers, pesticides and solar panels. But in their way. For example, they want the luxury of ice, but without being connected to the electricity grid:
Amish gas powered ice cutter to make ice. Source: Makezine.com
Like Kevin Kelly in his book “What Technology wants":
"When cars first appeared at the turn of last century, the Amish noticed that drivers would leave the community to go shopping or sight seeing in other towns, instead of shopping local and visiting friends, family or the sick on Sundays. That's why the ban on unbridled mobility was aimed at making it hard to travel far, and at keeping energy focused in the local community. ”
We think too little about the impact of technology. Because it has always improved our lives at the bottom. Moving from your village to the city always brings an improvement in prosperity. But prosperity is relative. If everyone has a cell phone in your class, then a cell phone is no longer a luxury but a necessity to belong. Technology also brings real disadvantages that we are not well aware of. We go along with it without thinking. Being a consumer seems to be our new calling. And when the AI takes over our jobs and makes us redundant, soon as a full-time job. But is that your life then? Does that make you happy? In 2018 it is time to make choices. Are you a citizen or consumer? Utopia or Dystopia. It is up to you. There will come a time when you are considering bringing in a voice-controlled assistant: Alexa, Siri, Google Now or Facebook. Think again. I give the last word to Pastor Gremdaat: