5 Creative ways to advertise on the toilet

Guest blog by Jeroen van der Zwet from Promo farmer

Finally a moment for yourself, the door closes, you sit, stand or walk and your eye catches the eye ... the toilet advertising! Toilet advertising is effective, because how often do we go to the toilet? And how long will it take us? It is one of the last places where we are not distracted by other media or conversations. And therefore an ideal place to enjoy a game ... advertise. But how do companies link their identity to an advertisement on the toilet? Precisely by using a little humor. We take you through a number of creative forms of toilet advertising.

1. Remarkable toilet roll holder

When we talk about creative forms of toilet advertising, we soon think of the remarkable advertisement of toilet paper manufacturer Silk Soft. How can this expression be properly described? That is hardly possible. Silk Soft had a toilet roll holder transformed into a body opening where paper comes out. Still pretty neat. With this message, Solk Soft wanted to say that their toilet paper 100% was recycled. For many companies it is not easy to link the identity to something that wipes our buttocks, but let's say: it is original and we will not soon forget it?

2. Paper dispensers with a clear message

The World Wildlife Fund is a globally operating organization that is committed to protecting nature. In all kinds of ways they try to make people realize that saving the planet starts with saving paper. They had a standard paper dispenser transformed into a means of communication. Green paper was used instead of white paper. The message: think about the use of paper, because the survival of the tropical rain forest in South America is directly linked to what you consume in paper. The more you use, the more wood is needed.

3. Targeted toilet bowl advertising

This toilet bowl advertising is a typical case of target segmentation based on gender. It is almost impossible that this expression could be seen in the men's toilet. And that was true. Everyone immediately understands the message. Good focus, because otherwise the next one will be wearing wet glasses. If you do not do this, you should visit Pearle for a free eye test.

4. Creative floor advertising

Floor advertising is not always hygienic, but it is effective. Stickers of this kind are usually used, as is the case in this remarkable expression of Durex. Again an example of target segmentation based on gender (and the length of the genitals). No, that's not a joke. Durex brought a new product, the XXL, to the attention and made this clear by allowing this target group to pee further from the pot. Creative and strong advertisement!

5. It started with the panels ...

It all started with placing panels on the toilet. For men we often see panels above the urinal and for women in the open space. Because of the long contact time you can do a more extensive one message lost on regular outdoor media and there is little chance that the message will be completely ignored. Nowadays there are even interactive forms of toilet advertising, so you can play a game or watch TV while you pee.

Why is toilet advertising so popular and effective?

This is because toilet advertising can be widely used, such as at gyms, universities, cinemas, cafés and other public toilets. Segmentation is also possible based on geography (national, regional or local), age (every place of entertainment attracts its own audience), gender (men's or ladies' toilet) and interests (poster with sports product at sports club). This form of advertising ensures 1-on-1 contact with the toilet visitors. And that for a long time, because how often do we go to the toilet every day and how long do we take? Calculate for yourself what that is on an annual basis.

Guest blog by Jeroen van der Zwet from Promo farmer