Whether you are a brand, a vlogger or social celebrity, the secret to success on YouTube is all about one thing: views. As your views go up you will attract more and more (new) viewers.
The more often your videos are viewed, the better. This is because videos that have a lot of views will easily come high in the search results of YouTube. Another important aspect here is that videos with many views will be shown more often with the related videos (in addition to the video you watch).
All these effects will continue to reinforce each other. Because a video is shown with the related videos, it gets more views, which makes it higher in the search results.
In this article we will give you a number of YouTube Marketing tips with which you can increase your YouTube views. So you get videos that get suction from more views and more viewers.
Tip 1: Do a keyword search
For companies that are active on YouTube it is important to start with a keyword research before video content is created. There are therefore large parallels with a regular SEO process. Even with a regular SEO trajectory you will start with a keyword search and not 'write content' at will.
It is important that you know what your target group is doing. Which search terms do they use? What keeps them busy? What needs, thoughts and fears do they have? Do these search terms have a commercial intention and how big is the competition on these search terms?
A keyword search for Google uses the Google AdWords Keyword Planner a lot. Google has a similar tool for YouTube that you can use for your keyword research. That is the tool with which you can advertise on YouTube, you will find it here.
Tip 2: Explore the competition
Before you get started with creating your video content it is good to first observe what the competition is doing in your niche. With what type of content do they achieve many views? Which content is often shared via Social Media?
To find out which content is often shared on Social Media you can use buzzsumo.com. Enter the URL of a video and you will immediately see how often it has been shared.
Have you found quality content that has few views? Then this is probably not the type of content that your target audience is waiting for and you can save yourself the trouble of creating equivalent content.
Tip 3: Determine where you can deliver value
To be able to use YouTube successfully, it is important that you have leadership in the areas that you focus on. The larger the area you want to focus on, the harder it will be to gain leadership in this area.
View therefore in which areas you think you can deliver value or entertainment. If you sell televisions then an area can be education. For example, videos explaining how televisions work. Another area can be reviews in which the best televisions are judged. In the field of entertainment, for example, you can show how you can water ski on a flat screen television.
Tip 4: Get loyal viewers
What you want is the largest possible group of people who subscribe to your YouTube channel. They will be notified when new content is published and this group of viewers provide the first views of new material so that it will be found better in search results.
For this you can call the viewers of your video at the end of your video to subscribe to your channel. But that won't be enough. You will also have to be consistent with the video material you make. If the quality of your material decreases, loyal viewers will walk away from you. This is also a risk that you run if you change the format of your videos. For example, if you make reviews according to a fixed format, you have the chance to drop out if you take a different approach.
For example, if you publish a video on a daily basis, you will have to keep it up. If people regularly check your channel on which suddenly nothing new appears for a month, they will also stop checking for new material.
Tip 5: Use subtitles
With your YouTube video you have the option to have it subtitled automatically. By turning this on, many more people will start watching your videos.
Most people watch videos without sound. They are in the office or they are in a public space or public transportation. The group of viewers who have no sound will skip a video if they cannot follow the video. Thanks to the subtitles, they can follow the video and are more likely to watch it.
Tip 6: Work together
The most successful brands on YouTube and the biggest YouTubers have become that thanks to collaborations. It is a win-win situation for all parties involved.
If you enter into a collaboration with someone who has a similar audience, you will become known to his audience and vice versa. An additional advantage is that it can improve your credibility.
Many people are open to collaboration. What you have to do for this is to contact them with an idea to see how they feel about it. Let each other know what you expect from each other and then it is only a matter of agreeing to create the content together.
Tip 7: Make an interactive end screen
Make an end slate in which you show the viewers two of your other videos. Make sure that these are two videos that match the subject of the video that they just watched. After watching your video, you can immediately click through to another video that is also yours. This prevents YouTube from being redirected to an equivalent video that may be from a competitor.
In your end slate you can also include a button with which you can subscribe to your channel.
Guest blog by Sharketing.nl[well]
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