Advertising on Facebook: Start step by step

You are convinced of the added value of advertise on Facebook and you know what the are the costs of advertising on Facebook. Then it is now time to actually start creating an advertisement! Here is a step-by-step explanation for starting with Facebook Ads. At the end you must add a payment method from Facebook (iDEAL, Credit card, PayPal or Facebook voucher): you cannot save your advertisement for later.
Pay attention! Lots of screenshots so lots of scrolling! I provide explanations per step but not a full elaboration. Do you want an elaboration of something? Send me a message and it's on the list! The next on the schedule is 'The Ideal Facebook Advertisement'. Well, now get started with your first Faebook ad:
This is possible via the menu at the top:
You arrive at an overview page with all kinds of information about the steps:
On the right a menu with 'How it works' and 'Frequently asked questions'. Both pages provide an explanation and the green button to create an advertisement. Click on the green button 'create an advertisement".
Facebook then creates an advertiser account, and checks the Facebook pages that are linked to your Facebook profile:
What do you use Facebook Ads for? Facebook offers many options, which amount to traffic to your website, traffic to your Facebook page, traffic to your app, interaction on Facebook. See the explanation for each point:
Read the Facebook help about advertising objectives.
“Your ads are automatically optimized to be shown to people in your target audience where the chances are that they will help you reach your goal. For example, if you advertise an app and your goal is to get more downloads, your ads are set to be shown to people in your target audience with the best chance of installing your app. ”
Naturally starts with the question: dude, which site then? Specify a site (without http: //) and Facebook jumps to the next page.
Do my titles confuse you compared to what Facebook shows as a page? Facebook still calls this 'Step 1: create your campaign' and 'Choose a goal for your campaign', but if you pay attention, you will see that we have already gone through those steps. You can still you Campaign name To adjust; Facebook has made this 'site + objective', in itself a practical campaign name I would say. The next step is to enter your account information:
Account details are not that exciting. You read this article in Dutch, and we have here the Euro with time zone Amsterdam. Advanced options is only the name of your ad account; here is your profile name by default, I made this of it:
No, you're still on the same page, but scrolled through to the most interesting part of Facebook Ads: your target audience. Facebook throws that under your ad set. So what about that? This is the structure of your campaign. I give you an example of MOO, an ice cream manufacturer. MOO has 2 ice creams: strawberry and chocolate. That is why MOO makes a Strawberry campaign and a Chocolate campaign. Now teenagers and people in their twenties both enjoy the taste. That is why MOO makes an advertisement set for teenagers and twenties for both campaigns. Then you get 4 advertising campaigns, because 4 target groups in total, 2 per ice cream. Sound too simple? Translate it to your own products and target groups.
Well. Your target group! Take your time, because this is fun. You can, so to speak, create a target group such as: Groningen men between 50 and 65 whose interests are: rabbits (pets) and baking (cooking), are precursors in technology and have already purchased something via Facebook in the past 90 days (behavior , digital activities), and follow the Rabbit Doctor page. Now there won't be that many. On the right you see the possible range.
But to give you some ideas for: myself with this article, a restaurant in Rotterdam and a driving school in Breda:
Indeed! Facebook plays Target group provision as Target group provision. Hilarious.
And through connections you can also combine fun:
Like the page of your competitor, but not yours, for example.
Don't know who your target audience is? See who your competitors are. Or! Start a campaign focused on conversion and install the Facebook pixel with which you can see who is coming to your site. Then Facebook registers who clicks on your ads, and you can create a new campaign for that. For 'similar' people. Of course it costs tuition, but then you finally know who your target group is! Or you can just put a survey on your site, or behind a download, or talk to your customers, dude, who are you anyway?
[pull quote]No marketing without a target group[/ pullquote]With online marketing (yes, sorry, that includes advertising on Facebook) and basically all marketing it starts with: “You have a product or service that you want to bring to the market. (marketing means 'get to market'). Who is that market then? ”Without marketing, no marketing. But rest assured, thanks to Facebook you can now get away with saying "Yes, uh, everyone who likes us?"
The question that Facebook wants to ask you all this time. Actually it is very simple:
You cannot (yet) state: specific budget for a month or week, you have to click the data yourself.
Minimum budget: 1 euro per day.
My advice: that is good for your wallet, but it will hardly pay you anything. Not only few clicks, likes or conversions, but also very little data. And that means that you can optimize your ads little (so: try different pictures and texts, and start using the advertisement that costs the least and yields the most).
Check Facebook's help about budgets and prices. (just read this)
The options further including the advanced options (not afraid of just looking):
And then after your goal, target group and budget you can finally make your message: your Facebook advertisement! With another mountain of options:
Images uploaded? Then the further content:
But then. Another advanced options button! In front of:
So what will that look like? Example!
At which:
Now you see the example per location on the right. Yes your ad is shown in different ways, these are all 4:
Now with explanation:
Pay attention! Without Facebook page, only the 'right column on computer' option is possible.
See my own quick test here:
See also the lower case letters below. You go back with Edit and continue with Order.
It speaks for itself:
Click on Cancel (like I did), then you will return to the advertisement page. If you click away, Facebook will inform you how bad they are in saving your ad:
And unfortunately you have to start again, but I already warned you that before the intro. Do you have any questions? Place them at the bottom of the comments!
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