The internet makes everything accessible. This means more opportunities for companies in new markets, but also more threats from new competitors. This is also the case for recruitment. You can find and reach people faster, but that also applies to your competition colleagues who fish in the same pool of talent. Certainly in the Randstad you not only have to make a competitive offer, but also promote a great job in a fun working environment.
Your website is the hub of online recruitment. It is your channel on which you bring your company and vacancies to the attention without any advertising costs. Exactly as you want. Because free job sites appeal to a larger audience, but only on your own website do you have room for your story. Do you use all the options enough?
- Social media
Interaction and relevance. Social media forces companies to switch. From sending to listening, from a we-story to the perspective of your followers. If you bet on social media, and we definitely recommend that, you have two challenges. Growing followers and pointing them to vacancies in the right way.
For cost reasons, some companies opt for stock photos. While that often scares off potential candidates, because they are curious as to what your company and employees really look like. And why is your company now a suitable employer? Your story must seduce potential candidates. Let your employees speak for this.
43 Online recruitment tips
We elaborate on these three key points in online recruitment in our free e-book Found it! 43 online recruitment tips for website, content and social media. We start with the website. That is about marketing, content and technology. Don't worry, we won't make a difficult story of it. We only give you the tools to make it clear to the website manager what you need as a recruiter.