The people who regularly use the internet to arrange practical matters will be familiar with the phenomenon of SEO. This is used, for example, if you search for 'take out car insurance, but also if you want certain offers at your favorite webshop. In any case, you will encounter SEO content on the web, but how do you still see the forest through the trees?
Know how you are looking
If you want to separate the useful information from the side issues, it is useful to know what you are looking for, as well as how best to search for this topic. This is best shown using an example. Suppose you are looking for a discount code at a DIY store or a garden center near your home. You will probably use a search engine, Google being the most popular option. If you do this you will soon notice that you constantly see the same results at the top.
Targeted search for your information
If you then see the results appear, you will have to search carefully between all these data. This is necessary so that you immediately receive the correct information. If you do not do this, you will search through the entire list of sites while you do not find what you want to find. You will then all read sites that ultimately do not offer you a solution.
It is therefore important to search smartly on Google or another search engine. You can do this in a number of ways. An example of this is by entering 'discount code OR offer' in the search bar as the command. Then Google will give you a list of all offers and discount codes that are aimed at your search. You can also enter 'site'. With this, the search engine will ignore all sites with ads that are not targeted to your search.
Search as a consumer and save time
As an entrepreneur you can use a workshop to learn more about SEO, or hire an external agency for link building services. There are also workshops for consumers to learn how to search better and more effectively using the right keywords. The keywords are the words that you enter in the search engine. For example, if you want to know where your dog is allowed to run free in Amsterdam, it is better not to look up 'where can my dog run free in Amsterdam'. Instead you have to fill in 'run-off place dog Amsterdam' in Google. This will give better results faster. Are you looking for the weather forecast for your location? Then search for 'weather forecast Den Helder'. This way you don't have the website of it KNMI to visit.