The fact that having a website online does not automatically mean that customers also know how to find your company is something that many starting entrepreneurs experience firsthand. Digitization continues unabated worldwide and the amount of online content is growing faster than ever. In short: it is becoming increasingly difficult to stand out online, to let customers find your company and to convert that findability into conversion.
Anyone who thinks that a content marketer mainly focuses on writing texts is wrong. Content marketing includes all content: in addition to text, image such as photography and video. And while the emphasis in marketing is now on online, as a content marketer you are also responsible for all offline marketing resources. Such as: brochures, flyers, posters and product sheets. As a content marketer you not only take care of content production, but also for content strategy and content promotion. Because all that content must of course deliver something. In this article we tell you more about the work of a content marketer. We also discuss reasons ...
In the series Why, How and What now the look on Instagram: the social media platform to share beautiful photos. What opportunities does Instagram offer for companies? First, it is even more visual, more popular with young people, and has more interaction than Facebook. We review the history, numbers, business underpinnings and how-tos for Instagram marketing. [updated June 30, 2020].
The corona virus forces people to work from home with the ability to do so. Companies where working from home has long been possible, but which, because of culture and habituation, still like to see everyone behind the desk between 9.00 and 17.00, suddenly have to let go of control. That can be scary, and not just for the employer. How do you get the most out of your working day when the cat walks on your keyboard, your kids' glands or your partner gives you a job? From Bloeise's many years of practice, you will find five extensive tips here that will make you more productive.