Technological developments form our society. If you look at any bus stop, living room or waiting room, you can see that the smartphone has replaced the weather talk. But the opposite happens: our culture and history influence technology. For example, an aging population prefers automation and a concept such as privacy has a completely different meaning in a people's republic with a one-party system. The online consumer trends in 2019 are about how we find a new standard in our relationship with technology.
In the meantime, every webmaster knows that link building is vital for making a website findable. Once, around the turn of the century, that importance was much smaller. It was the pre-google age and the search for online content was drastically different than today. Over the years, link building has become a profession in its own right. The rules of that course are written by Google and implemented during major Google updates, formerly called Google Dances.
Column by Thomas Lapperre I usually give standard prices for a white paper only on request. And often reluctantly. It soon creates the wrong expectations. Every white paper is a unique project and that makes a copy / paste approach so difficult. The ingredients differ per white paper, just like the target group and message. Writing a white paper looks a lot like the traditional baking of a loaf of bread.
This week I was interviewed for the first time for a podcast, by podcast professor Peter de Ruiter. Now I don't like being recorded - I always find myself sounding horrible - but I have good faith in Peter's hands. I listened to two of his podcasts and I was pleasantly surprised. Substantive, interrogative and entertaining. That is why I like to place the first: speech synthesis.
Branding has been going on since companies exist. Branding simply means: creating a strong brand. You used to put a large billboard along the public road and you put a nice, full-page advertisement in the newspaper. TV and radio commercials were added later. But since a few decades, we have been living in an online world, in which classic forms of branding are unquestionably losing their power. Yet branding remains invaluable, especially in an online world.
96% of all Dutch people (15+) buy online The turnover of the Dutch e-commerce market increased again in 2018. In the past year, Dutch consumers spent € 23.7 billion online on products and services, an estimated growth of 10% compared to the previous year. This is according to figures from the Thuiswinkel Markt Monitor, the study into online consumer spending in the Netherlands. This research is conducted by GfK, commissioned by Thuiswinkel.org and in collaboration with PostNL.