The rise of virtual assistants is a consequence of the large digitization trend. Everything that can be done digitally will also go digitally. Exactly according to the experience economy Millennials in particular attach more value to experiences than to things. According to a poll of the AD for example, we would rather go on vacation than renovate the house. In 2019, this will take on interesting forms, in particular worldwide:
- Cannabis. In 2018, the US market for legal cannabis was already $ 10.4 billion, and Canada also participates. Parties such as the manufacturer of Marlboro and Lucky Strike and Coca Cola (but looks However from) consider one investment in cannabis. The question is: why does the Netherlands not participate? The expertise and talent is there and will be now exported, on the one hand, remained fairly stable ask and on the other hand by current legislation.
- Esports. Almost as a term 70% of internet users in the US and UK. In the Netherlands, esports are growing twice as fast as in the EU, according to research by PayPal and Superdata. And while the market for Esports accounted for just $ 9.4 million in 2017, an estimate of nearly $ was 11.5 million and for 2019 $ was 14.5 million, in 2018 over 1.3 million Dutch people regularly watched live streams of games. Of the 18 to 35-year-olds, the millennials, 23% looks at least once a month, reports Multiscope early 2018. At the end of October of 2018, it even became the first Dutch hub for Esports launched.
- Dehydrating. The Swiss investment bank UBS Expects food delivery online to grow enormously from $ 35 billion now to $ 365 billion in 2030. The growth comes from millennials who no longer use their kitchen, lower prices and the emergence of 'dark kitchens' : cheap kitchens that produce for platforms. As a result, restaurants and fast food chains such as Macdonalds will also need fewer kitchens.