Consumers today use all kinds of devices and channels together. The purchase of, for example, a laptop online involves different contact moments. Entrepreneurs and marketers often do not have a good view of this customer journey, so they miss out on many opportunities. With the Touch-Tell-Sell model from DQ&A you can convert customer insights into efficient marketing. So that you can efficiently find new customers and retain existing customers. Core of the story? Really want to understand your customer.
Here you can read more about B2B, doing business between companies. Unlike with B2C aimed at consumers, it is customary at B2B to enter into a long-term partnership that offers both parties the same benefit. Typically, emotion plays less of a role than in B2C, and the buying process takes longer, there is much more information gathering and the decision-making process has been extended across multiple levels.