In the series Why, How and What now the look on Instagram: the social media platform to share beautiful photos. What opportunities does Instagram offer for companies? First, it is even more visual, more popular with young people, and has more interaction than Facebook. We review the history, numbers, business underpinnings and how-tos for Instagram marketing. [updated June 30, 2020].
Here you can read more about online marketing, intended for readers who are starting or still studying. Marketing stands for putting your product or service on the market. With the ongoing digitization in our society, much of all marketing is increasingly happening online. Here you can measure everything, merge data and compile customer profiles. This is how you can apply direct marketing: the right message for the right person at the right time. For websites it is about the following key issues: the traffic on the website, the conversion and the purchase amount per visitor or per customer. So will the deployment of SEO cheaper than from advertise online, but those visitors will again have a higher purchase intention. Existing customers will also convert faster through a newsletter.