Black Friday 2020 is almost upon us and the first (web) shops are already lifting the tips of their discount veil. So it's high time to have a look at what cool gadgets we can expect on offer this year!
Black Friday and Consumer Electronics: Why the Best Discounts Now?
Black Friday is typically a time in the year when a lot of consumer electronics go on sale and are sold at a discount. But why is that actually the case? Why are it the devices with a plug or a battery that fly over the counter?
The main cause for this phenomenon is the fact that innovative developments in consumer electronics are generally relatively fast. Think of smartphones: every major brand comes with a new variant every year. So a new iPhone, or a new Samsung Galaxy. This means that stores that sell such a smartphone are already in their range with an outdated model after twelve months. The demand for that model is falling - after all, everyone wants the latest - but it is still in your warehouse. And that costs space, money and ultimately depreciation costs.
Electronics are therefore relatively often on sale during days like Black Friday, to get rid of large stocks. Retail chains buy in generously, because running out of stock is even more deadly for your turnover. But keeping large numbers also costs unnecessary money. So it is a matter of balancing on a thin rope. Also in the Netherlands.
Of course, all this does not mean that you can only buy aged, old stuff during Black Friday. Often the newest models are also on sale, but the discount on the older models is just a bit higher. Those models are generally still excellent, because excellent electronics were also made a year ago.
The cautious prediction for this year is that things could go wild during Black Friday. Many people have not been on holiday and have been able to shop much less this year than they are used to or would have liked. This is reflected in the trend of self-gifting: pamper yourself with a physical gift. This can be typical self-pampering products, such as a jar of bath foam or a nice scent. But feel free to think bigger: a new television, a surround set or a tablet. The budget for that missed holiday is once well spent.
With all that in mind, what will be the trending purchases this year on Black Friday? What can you expect a discount on? We have listed eight of them for you, with a handy demo video to immediately see what we are talking about. And Yes, the basis for this list was our own wish list!
1. AirPods or Galaxy Buds
Now that you no longer get a set of ears with the latest iPhone, the demand for AirPods will only increase. Also super handy during a day of working from home and many times more practical than wired earphones (which, let's say, always get tangled up). Incidentally, not only the AirPods are in demand, but also Samsung's counterpart: the Samsung Galaxy Buds. It is not cheap, so a nice Black Friday deal can push many people over the threshold to purchase a set.
2. Nintendo Switch
There is only one Nintendo of course. The Nintendo Switch has been popular for years among children, adolescents, young adults and men who have remained a bit adolescent inside. In short: about half of the population. Especially this year, playing games and therefore gaming has taken off considerably - after all, we could not go to the pub or the sports field - and that also translates into the popularity of the Nintendo Switch, among others. They are pricey: more than three hundred euros for a new one. With a nice discount, however, it suddenly becomes an ideal Sinterklaas gift.
3. Headphones: Sony WH-100XM 3 or 4
Noise canceling headphones, that is. Ideal while working from home, especially if you live in a noisy row house or noisy apartment complex. Headphones that allow you to completely isolate yourself from your surroundings and work, play games or watch a movie undisturbed have become extremely popular this year. According to many experts, the best of the moment is the Sony WH-1000XM4, which automatically means that the Sony WH-1000XM3 - one variant ago - is probably going to be heavily on offer. And for the record: it is really great. So take your chance.
This is one of those purchases that you make out of pity for yourself because that vacation to Cape Verde could not take place. Smashing 1200 euros on an iPhone 12 Pro with 256 GB storage capacity, you don't do that every day. This is going to be the big difference between Black Friday in 2020 versus previous years. People are going to be willing to make these kinds of purchases. In loose sales, the iPhone 12 will not just go on sale, but telecom providers will offer it at a discount if you take a subscription with them. So wait a little longer before renewing.
By the way: those telecom providers are still stuck with mountains of iPhones 11. So expect completely high discounts there.
5. Smart doorbell
We are in the dark days of the year again and that is an ideal time to make your home a little more secure with a smart doorbell. The Ring Video Doorbell is your best option - because the app is incredibly comprehensive and practical to use - but it costs a sweet penny. This is especially true if you expand it with a few Chimes, with which you 'just' hear a doorbell in the house instead of just through your telephone. A complete Ring set usually costs you hundreds of euros. During Black Friday we expect a nice discount on the penultimate version of the Ring - the Video Doorbell 2 - which is of excellent quality and has no real disadvantage compared to the latest version (the 3).
One drawback: you will need a subscription to use all options. However, at thirty euros per year, those costs are not too bad.
6. Robot vacuum cleaner: Mamibot EXVAC680S (2019)
And not the Roombas from iRobot that you see everywhere; we expect competitive prices on the Mamibot EXVAC680S from 2019. This is the perfect example of consumer electronics heavily discounted during Black Friday: an outdated model from a brand that is not the most popular. But make no mistake: this device is of excellent quality! So keep it in the poll.
7. PocketBook Color
For the people who completely rediscovered reading during the lockdown: a PocketBook Color is everything you expect from an e-reader in 2020. A beautiful screen, full color, light weight and the battery lasts forever. Since a trip to the library is no fun at the moment either: keep PocketBooks in mind.
8. PlayStation 5
Is it a coincidence that the new PlayStation hits the market a week before Black Friday? Is the Pope a Protestant? It will cost around 500 euros and will be released literally a week before Black Friday. That makes the new PlayStation 5 the ideal purchase for under the Christmas tree or in the bag of Sinterklaas. Just don't expect a discount a week after release.
You should expect that discount on the PlayStation 4 Pro, the predecessor of the 5 and now a few years old. All games from the coming years will still be released for the PlayStation 4, and the Pro variant is already an upgrade over the original PlayStation 4, so you are definitely not buying a cat in the bag. In fact, with a nice discount, this is an excellent opportunity for the seasoned bargain hunter.