Holger Hampf, Head of User Experience at BMW and Katie Koch, Senior Designer at Spotify, were the first of more than 70 international speakers at the Service Design Global Conference (SDGC) that started this morning at the Westergasfabriek in Amsterdam. The leading annual conference welcomes today and tomorrow more than 650 guests from the service design community consisting of both established service designers and young talents from a variety of sectors, including academia and the public sector.
The importance of the rapidly evolving discipline of service design, which deals with the design of services, was immediately underlined during the first presentations that dealt with their application in the car and music industry. Speakers from other disciplines that range from the banking sector to policy-making are still on the program tomorrow.
Holger Hampf, Head of User Experience BMW Group said: "Digitization, new driving experiences, such as autonomous driving, and e-mobility are the most important elements in creating a unique customer experience in the interior of the future."
Public Sector Impact Report and Touchpoint magazine
In addition, the organizer of the conference - the international Service Design Network (SDN) - has released two publications: the "Public Sector Impact Report" realized in collaboration with RVO shows the impact of service design within the public sector and can be used for free from 1 November downloaded via the SDN website. The last edition of the SDN magazine "Touchpoint" was also released.
Harmen Harmsma, RVO General Director said about the Service Design Impact Report: "We are pleased that the Service Design Network has gathered the experiences of various international organizations in this report. To be at the forefront as a public service provider, it is important for us to learn from and work with others who, like us, want to improve public services and increase the impact of these services on our society. ”