Branding for beginners: 4 tips for a stronger image

Every entrepreneur knows that you need a name and logo to put yourself on the market. Because without a strong image, nobody knows who you are and what you stand for. But branding goes much further than simply stamping your logo on every business asset and mail item. Four tips to strengthen your company image.
What is an image? The image that your customers have of you. And that can be quite different from your actual identity. Due to the influence of media and especially social media, it becomes increasingly difficult to fully control your image and reputation. But while as a company you always run the risk of becoming the target of someone's New Year's Eve conference (Youp van 't Hek about Buckler beer) or negative reporting ("Press much more negative about banks"), you certainly also have influence.
And as a last tip: do not take yourself so seriously. It's just work. By that I mean that you can safely show a personal side, like Coolblue does. Show that the company consists of people who carry out their work with passion.
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