"Brands must never post again"

Gonnie Spijkstra of Nine Connections talks about brands and social media at The Social Conference 2016. “People want to talk to people. Not with companies ... unless they have a complaint, "says Spijkstra. "The challenge is not to post as a company, but to let the people around you talk about you."

Relevance

And that is only possible if you are relevant to your target group. “It's not about your brand. But because of the conversation domain that you claim as a brand. For that you first have to listen very carefully to your customers. What are they talking about? Do they have problems? What do they want? "

Real added value

“You get so much inspiration from that. That gives you new perspectives for your content. With which you can deliver real added value. And then people start talking about you. "

Four tips for listening: 

In addition to the interview 4 Blooming tips:

• Free tool (trial version) Mention. Every time your company is mentioned on Twitter, you will receive an email. Filter your own Twitter account.
• Twitter searches. (could you save earlier). For example, I did a #FacebookFriday every Friday in which I looked up Facebook questions on Twitter and started answering them. That yielded content that scored high in Google.
• Open door but not used by everyone: Google Alerts. Not only your own company name ("flourish"), but also the conversation domains that you appropriate. ("Advertising on Facebook") Are you chasing competitors? Also use notifications for them.
• In your confirmation email from you newsletter ask if the reader has an urgent question. Because there is a reason that your new newsletter reader has registered.