Everything is digital. The purchase of a car in 2000 was accompanied by seven physical contact moments. Now that is about 1.7 times, because looking up information and comparing is mainly done online. That makes those physical contact moments much more important, because you have to build up a personal bond in much less time. A typical part of the introduction is the exchange of business cards.
Business cards in Japan
In Japan, the land of rituals and tradition, exchanging business cards has its own name: meishi koukan (名 刺 交換, literally translated: business card exchange). The most senior person is the first to offer. Giving and receiving is done with two hands, a bow and a short introduction. The business card is carefully studied and followed up with a small compliment. During the entire meeting, the received business cards remain visible.
Business cards in the Netherlands
This exchange is of course very different in the Netherlands, where we have the printing business cards, distribute everywhere and even write on it. It is according to the Dutch etiquette therefore not customary to give a business card directly at the introduction. For some time, 'bumping' or the digital distribution of contact details was even a trend.
Why you still need business cards - 5 reasons
Unless you do business in Japan, a business card seems to be of little use. It only contains contact information, which you can find online just as quickly. But business cards do have a role in the internet age. We give you five reasons:
- Tangible. Even Google sometimes fits direct mailing to. Because in a world that is becoming more and more digital, tangible something has more value. Especially at a first meeting, this ensures that you are better remembered. That is also the reason why promotional gifts still work so well.
- Stand out. A thick, beautifully designed business card stands out. Certainly between a stack of collected business cards, most of which are paper thin with a free design. By playing creatively with the design, such as a special cut-out, color, design or material, you can direct the conversation to your desired subject. And a very special calling card? It is shared.
- Digital linking without mobile. Of course you also want to link digitally with that potential customer or partner. But "Jan de Boer" has profiles on LinkedIn 500+ profiles. You can set your unique URL on LinkedIn and place it on your business card. You can also place this as a QR code. This way you keep those smartphones out of the conversation and you focus more on your conversation partner.
- Core Message. The back of a business card is perfect for your core message or slogan. At Bloeise that is 'It starts with content', which propagates our vision that social media and online marketing do not work without quality content. You can also create multiple variants, per role or per specific service that you offer.
- To live up to expectations. It feels uncomfortable to give a business card but not to get one back. In Japan that is even very rude. If you want to do business in finance or with higher management, then you still have to fit in the picture. Therefore, be prepared and always have your business cards within reach.
Digital means and + and
Physical channels also belong to the business model canvas from today. Because digitization brings a layer to the physical world, but does not exclude it. It is one + + one. Yes, we email and use the internet, but we still use paper in the office. Yes we do online recruitment and interviews by video, but the real introduction is always physical. This is also the case with potential customers. And because there is less physical contact, you have to ensure that you get the most out of that contact. A business card (and good cup of coffee!) Is part of that.