Business podcasting: how do you do that?

Despite the fact that the phenomenon has been around for about fifteen years, its popularity has been on the rise in recent years: the podcast. A podcast - a contraction of the words iPod and broadcast - is a recorded audio recording from a few minutes to sometimes a few hours in which sometimes one, but often several presenters and / or guests engage in conversation. Sometimes radio (talk) programs are also offered as podcasts after the broadcast.
Podcasts come in all shapes and sizes. There are thousands of different ones in the Netherlands alone. Some podcast series have been running for years and are popular with large groups of followers. Podcasts can be listened to via your computer or of course via your smartphone. Most podcast listeners use apps that let you subscribe to podcasts to make it easy to follow them and get new episodes automatically delivered. Such an app makes it easy to listen to the latest episode on the way to or from work, for example. Listen to podcasts so far, but create a podcast: how do you do that?
In the wake of the growing popularity of podcasts, entrepreneurs have also slowly discovered the power of the medium. Not so much as a replacement for existing marketing resources, but mainly as part of a broad, varied one content marketing strategy.
This is because the podcast is pre-eminently a medium with which you can add depth to the content with which you want to bind your (potential) customers to your company. Unlike an email, or a folder, or an advertisement on the radio or on TV, a podcast is a means for which the target audience - in this case the listener - really takes their time. But of course no one takes the time to sit down and listen to an extensive advertisement every week. So how can you use podcasts?
An important part of any content marketing strategy is that the (digital) content that you offer as a company must add value for your target group. This often starts with offering interesting information or insights. For example, if you have a security company, it is probably very interesting for many of your customers to listen to a podcast once a month about the latest trends in securing your home or business and the latest threats that come with it. .
You do not want to offer your products or services directly - a podcast is not a radio commercial - but you want to offer information through valuable content and also demonstrate your expertise. By discussing current affairs in your industry and as an authority, you can stimulate the latent needs of customers and prospects. You ensure that people start thinking about the topics that you have discussed in your podcast.
Okay, so you see it, incorporating podcasts into your content marketing strategy. Then the question arises: how do you start? There are four things to arrange for making your podcast:
Now that you have your format, your presenters / guests, all the necessary equipment and the right hosting, you can basically get started. Your first podcast won't be a gem (yet), and you may want to learn more about tips and advice on how to make a podcast - a good one create podcast - exactly how it works, but now you have the basics in order. Advice from the house: first go play and try, and become wise through damage and shame. If you like it, the quality by itself.
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Interessant stuk om te lezen. Podcasten is een heel aparte marketingsstrategie. Er zijn vele mensen die podcasts beluisteren dus op deze manier kun je mensen ook informeren over jouw product. Vooral nieuwe producten kunnen een mooie reclame maken via podcast.