Despite the fact that the phenomenon has been around for about fifteen years, its popularity has been on the rise in recent years: the podcast. A podcast - a contraction of the words iPod and broadcast - is a recorded audio recording from a few minutes to sometimes several hours in which sometimes one, but often several presenters and / or guests engage in conversation. Sometimes radio (talk) programs are also offered as podcasts after the broadcast.
Content marketing has become one of the most important tools for B2B services and sales in recent years. With this increase in urgency, the difference between B2B content marketing and B2C content marketing has also grown. But where exactly are those differences? And how do you do that, form a good B2B content marketing strategy? In this blog we explain the basics.
That it is important to be findable online and to offer valuable online content? Every entrepreneur today will agree with that. Nevertheless, both novice and more experienced entrepreneurs from the self-employed and SME segment struggle with successfully establishing and executing a content marketing strategy.
Anyone who thinks that a content marketer mainly focuses on writing texts is wrong. Content marketing includes all content: in addition to text, image such as photography and video. And while the emphasis in marketing is now on online, as a content marketer you are also responsible for all offline marketing resources. Such as: brochures, flyers, posters and product sheets. As a content marketer you not only take care of content production, but also for content strategy and content promotion. Because all that content must of course deliver something. In this article we tell you more about the work of a content marketer. We also discuss reasons ...
Anyone who is involved in content marketing to a greater or lesser extent will have used or at least heard of Google Trends. Whether you spend 40 hours a week on online content or perhaps write a content blog on your company's website a few times a month, Google Trends is in all cases an incredibly valuable tool with which you can make your online content as relevant and current as possible. can make.
Guest blog by Kim Kampen from Albagora Would you like to express your creativity in your work? You like writing, and you want to do something with it. As a professional copywriter, you can earn some extra money with your creative expressions. Although as a writer you often do not earn enough to live on it, it can provide you with a nice extra. We have listed a number of tips for you to take into account as a starting copywriter.