That it is important to be findable online and to offer valuable online content? Every entrepreneur today will agree with that. Nevertheless, both novice and more experienced entrepreneurs from the self-employed and SME segment struggle with successfully establishing and executing a content marketing strategy.
Anyone who thinks that a content marketer mainly focuses on writing texts is wrong. Content marketing includes all content: in addition to text, image such as photography and video. And while the emphasis in marketing is now on online, as a content marketer you are also responsible for all offline marketing resources. Such as: brochures, flyers, posters and product sheets. As a content marketer you not only take care of content production, but also for content strategy and content promotion. Because all that content must of course deliver something. In this article we tell you more about the work of a content marketer. We also discuss reasons ...
Anyone who is involved in content marketing to a greater or lesser extent will have used or at least heard of Google Trends. Whether you spend 40 hours a week on online content or perhaps write a content blog on your company's website a few times a month, Google Trends is in all cases an incredibly valuable tool with which you can make your online content as relevant and current as possible. can make.
Guest blog by Kim Kampen from Albagora Would you like to express your creativity in your work? You like writing, and you want to do something with it. As a professional copywriter, you can earn some extra money with your creative expressions. Although as a writer you often do not earn enough to live on it, it can provide you with a nice extra. We have listed a number of tips for you to take into account as a starting copywriter.
In recent years, large companies have increasingly focused on their customers. In many cases, computer says no is largely a thing of the past and purple crocodiles can only be seen with governments. If you want to put your customer first, you have to pay a lot of attention to customer relationship management (CRM) and all the software that comes with it. Which CRM trends are waiting for us in 2020?
Anyone who has ever worked in the hospitality industry knows that competition can be fierce. You always have to be alert to changes in trends, likes and especially dislikes to stay one step ahead of the others. All this requires a strong example of entrepreneurial skills and a good dose of restaurant marketing can not hurt. To help you with that, we have prepared an overview of the different ways in which you can increase the number of reservations for your restaurant. Curious? Then read on quickly.