It starts with content. That is Bloeise's slogan as a content marketing agency focused on content creation. But of course there is much more to it, because you ultimately want to achieve measurable results with your content. This content marketing reference work is intended for companies that focus on content to improve the entire process: from strategy to ROI. Expect a lot of smart tips from practice and few blabla. After all, it's all about the content!
It is the latest trend in online marketing. And it is impossible to imagine the marketing pallet of a modern company: influencer marketing. With this form of marketing, influencers advertise your product through social media. The speed with which influencer marketing is emerging is a rarely seen phenomenon in the marketing world. Within a few years this form of marketing has become a simply crucial part of many campaigns. But why does influencer marketing work so well?
Years ago, branded content was an article in a magazine, often written in the form of an advertorial. Today that no longer helps to have your product or service converted. It is important to retain customers and that is only possible with compelling content that stands out or helps the reader, viewer or listener. There is no guaranteed formula, but Bloeise has five tips that can take your burning content to the next level.
The use of Instagram in the Netherlands has been growing explosively in recent years, especially among young people and young adults. The number of active Dutch Instagrammers has doubled since 2016 and in the youngest target group (users up to the age of 19), Instagram is already more popular than, for example, Facebook. No less than 4.1 million Dutch users, more than half of whom are even active on the platform every day, make the photo app an undisputed platform for advertisers. Anyone who wants to reach people in the age category up to 39 years old with their advertisements can now simply no longer ignore Instagram Marketing. But how do you do that, successfully ...