In recent years, large companies have increasingly focused on their customers. In many cases, computer says no is largely a thing of the past and purple crocodiles can only be seen with governments. If you want to put your customer first, you have to pay a lot of attention to customer relationship management (CRM) and all the software that comes with it. Which CRM trends are waiting for us in 2020?
Acquiring new customers is and remains a time-consuming and sometimes tedious job for many entrepreneurs in the SME segment. After all, you have often become an SME because you love your work and are good at it. To tap into new clients, however, a different approach must be taken: marketing. But how do you do that? How can you, as an SME, grow, which forms of marketing do you need for this and which forms can you better ignore?
Online spending also increased in the first half of 2018. Every company with a webshop will therefore see new opportunities. Upsell to existing customers, perhaps diversification to other product groups and certainly international e-commerce ... such as Germany for example. Just expand a matter of the webshop or set up a new one, right? Until you start to wonder if your webshop can handle that amount of product information, and how you are actually going to keep up with it.