Content marketing has become one of the most important tools for B2B services and sales in recent years. With this increase in urgency, the difference between B2B content marketing and B2C content marketing has also grown. But where exactly are those differences? And how do you do that, form a good B2B content marketing strategy? In this blog we explain the basics.
In recent years, large companies have increasingly focused on their customers. In many cases, computer says no is largely a thing of the past and purple crocodiles can only be seen with governments. If you want to put your customer first, you have to pay a lot of attention to customer relationship management (CRM) and all the software that comes with it. Which CRM trends are waiting for us in 2020?
Acquiring new customers is and remains a time-consuming and sometimes tedious job for many entrepreneurs in the SME segment. After all, you have often become an SME because you love your work and are good at it. To tap into new clients, however, a different approach must be taken: marketing. But how do you do that? How can you, as an SME, grow, which forms of marketing do you need for this and which forms can you better ignore?