Native advertising

5 Creative ways to advertise on the toilet

October 15, 2018Guest blogNo Comments

Guest blog by Jeroen van der Zwet from Promoboer Finally a moment for yourself, the door closes, you sit, stand or walk and your eye catches the eye ... the toilet advertising! Toilet advertising is effective, because how often do we go to the toilet? And how long will it take us? It is one of the last places where we are not distracted by other media or conversations. And therefore an ideal place to enjoy a game ... advertise. But how do companies link their identity to an advertisement on the toilet? Precisely by adding a bit of humor ...

How effective is sponsored content as a marketing strategy?

23 May 2018Editor BloeiseNo Comments

Sponsored content options and 3 reasons why

Sponsored content: paid content that advertises in a somewhat hidden way. Sponsored content comes in all sorts of forms, but how effective is it? Is it worthwhile to invest money, time and effort in sponsored content, and if so, when will you apply it?

Branded content and the differences with content marketing and native advertising

March 26, 2018Thomas LapperreNo Comments

Branded content: a common marketing term, but many marketers are still burning themselves. Because with branded content marketing you do not focus on selling a service or product, but on increasing a brand: the brand. You will not see prices, sales pitch or specific call to actions in this type of content. What exactly is branded content, and what are the differences with content marketing and native advertising?