Nowadays, both in the Netherlands and abroad, the web shops are sprouting like mushrooms. That is also not surprising, because starting a webshop is not that complicated (anymore) and you can keep the entry costs relatively low. Although that is all positive, there is one disadvantage: depending on the industry in which your webshop operates, the competition can be fierce. One way to distinguish yourself from all your competitors is to use eye-catching luxury packaging.
Nowadays, companies mainly invest in online marketing, but that does not mean that all forms of offline marketing have been written off. In fact, offline marketing is alive and kicking! Only many companies do not see this. Great shame! Yet there is a form of offline marketing that is still widely used, but the approach is not always effective. We are talking about direct mail. These are addressed postal items that have a commercial intention. For example, increasing the sales of a product or visiting an event.
Everything is digital. The purchase of a car in 2000 was accompanied by seven physical contact moments. Now that is about 1.7 times, because looking up information and comparing is mainly done online. That makes those physical contact moments much more important, because you have to build up a personal bond in much less time. A typical part of the introduction is the exchange of business cards.
You want to draw attention to an event, enthuse relationships in an original way for a special promotion, or introduce a new product line. You use the usual internet channels for that, but with a direct mail you add a dimension to it. You send your target audience something tangible, by mail. That choice optimizes the chance that your story will be read. Unsolicited e-mails are increasingly deleted, but personal mail? That makes you curious.