Fourteen European classical concert halls pull together for a unique digital programming during the corona crisis: together they stream a different concert from their archive every night. The participating concert halls include The Concertgebouw in Amsterdam, l'Auditori in Barcelona, Barbican Center in London and the Elbphilharmonie in Hamburg. The concerts can be seen every evening at 20:00 on all Facebook pages of the participating venues, forming a musical journey through Europe.
For many modern companies, the lion's share of all marketing activities nowadays takes place online. Traditional content has made way for digital content and so traditional marketers are being replaced by digital marketers. That is only logical, because digital marketing is something fundamentally different than simply carrying out your traditional marketing initiatives on an online platform. It goes much further than that.
Guest blog by Patricia van Bergeijk of B2B Lead Generation The world of social advertising can look pretty overwhelming. You have so many options and options and how much money should you spend? Another question that pops up is what can you expect from a social advertisement in terms of results. You should use it because you can also publish as much as you want for free! And which channel can you use best? LinkedIn in with 4.4 million users (and 0.5 million daily) or Facebook with 10.8 million users (7.6 million daily) in the Netherlands. If you work in a ...
Everyone is on Facebook, so choosing Facebook for online recruitment seems logical. But it's not LinkedIn, it's more massive and not meant for B2B. Users scroll through their timeline in search of social contact and entertainment, not companies or woolly company presentations. So how do you tell your corporate story now? Easy. Focus on passion. Because passion is what connects work and private life. With these six tips you can use Facebook practically for your online recruitment.