2018 brings us more. The economy is running at full speed again, consumer confidence remains positive and our flow of information and experiences has grown again. More than ever, we have to learn to choose. Because if we don't do it ourselves, it will be done for us. In part one we look at the current state of online consumer behavior now: more online, via mobile, for more online shopping and social media. In part two you will read about the expected trends for 2018.
Guest blog by Michael Slender from sim-only-internet.nl The modern online marketer has access to a large amount of unstructured data that causes chaos rather than meaningful insights. For a marketer, data is essential to find out who buys what, when it is purchased and how the target group can best be reached. It is also used as part of the content marketing strategy to get higher in Google, get more visitors to a website while contributing to the brand's branding. Data visualization is the visual way in which data is presented so that the reader can…
Google is no longer just a search engine like Larry Page and Sergey Brin who had in mind in 1997. Their mission to organize the infinite amount of information on the internet has culminated in a multi-million company that not only offers more and more services and products, but is also extremely popular as an employer. View the infograpghic with 55 surprising Google facts.
Search marketing: very interesting infographic from DDMA in the context of their annual barometer. How do Dutch marketers view search marketing? A number of notable reactions: 20% of the online budget goes to search marketing 52% has a search marketing knowledge of moderate 66% believes that SEO will cease to exist and will switch to content marketing 70% does not believe that link building is a must for achieving good SEO results 82% is dissatisfied with Google Adwords. 82%! See the DDMA website for the full investigation report