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Interview

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12-hour interview marathon over the internet with aa Evgeny Morozov, Marleen Stikker, Peter Pomerantsev and Spinvis

Editor BloeiseNo Comments

On Sunday, March 15, De Balie and Bits of Freedom will dive with more than 30 national and international guests in 50 years of internet: what has it brought us? What price do we have to pay for it? In a 12-hour program led by Bits of Freedom director Evelyn Austin and De Balie director Yoeri Albrecht, all the people of the world wide web are investigated. From the underground cables to the satellites in space - and from the most-visited pages to the dark web. They welcome politicians, philosophers, early adopters and the generation who cannot live without the internet ...

Content marketing for food supplements

Guest blogNo Comments
Content marketing for food supplement

Guest blog by: Yu Wang Tsang, student Small Business & Retail Management On April 17, 2019 I was able to interview Thomas Lapperre about my graduation research on the introduction of a food supplement made of insects through content marketing. For my graduation research, it is necessary to make a financial forecast of the expected turnover. The problem is that I have never worked with content marketing and the demand for this product was very unclear to me because, to my knowledge, there is very little search for the product. Below you will find a summary of the most important elements from the interview.

Startup Complianz.io finds blue ocean after AVG crowds

Thomas LapperreNo Comments

After 25 May 2018, the flow of AVG e-mails has stopped in the mailbox. In the meantime, it seems like business as usual for companies, but according to Aert Hulsebos of Complianz.io they make a big mistake there. "Privacy as a trend continues to grow," he says. His startup offers an AVG plugin for WordPress. “It's a fairly new market with many opportunities, a real blue ocean. We are going for the long term. ”Read more on Emerce  

Ghent Startup Story Chief: 'Content distribution is just as important as good content'

Editor BloeiseNo Comments
Valeri Potchekailov - co-founder of Story Chief

After content creation, the distribution and promotion of content is a challenging task for marketers. The number of channels on which your target group is present continues to grow. "Your website and Facebook alone are no longer sufficient," says Valeri Potchekailov. In 2016 he started the Ghent company Story Chief together with Brik De Maeyer and Gregory Claeyssens. "Content is king," says Valeri, "but content distribution is queen. And she wears the pants. "

BusinessRocketeer: 'Many SMEs leave great opportunities online' [interview]

Thomas LapperreNo Comments
Interview Ivo van den Brink - Business Rocketeer for SMEs

Many entrepreneurs now know how to get traffic to their website. But that is where it starts, says BusinessRocketeer's Ivo van den Brink. “If you don't manage things well online, then that traffic will not help you. Your message and your offer must match your target group. Otherwise you get the wrong leads, more crowds and less success, "says Van den Brink. I spoke to him about the online challenges of SMEs now. “Due to the lack of success, many entrepreneurs think that online marketing does not work in their industry. That's a shame, because they miss out on a lot of sales. "

Publishing a book yourself is serious business

Thomas LapperreNo Comments

Publishing a book yourself has taken a serious flight. If you want to publish your own book, you will soon find dozens of publishers where you can go. I talk to Yordy Spoor, founder of Pumbo, the first self-publishing platform in the Netherlands, about the developments in this market. Next month they will print the 2.5 millionth self-published book. Read more on DutchCowboys.nl

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