Acquiring new customers is and remains a time-consuming and sometimes tedious job for many entrepreneurs in the SME segment. After all, you have often become an SME because you love your work and are good at it. To tap into new clients, however, a different approach must be taken: marketing. But how do you do that? How can you, as an SME, grow, which forms of marketing do you need for this and which forms can you better ignore?
Online spending also increased in the first half of 2018. Every company with a webshop will therefore see new opportunities. Upsell to existing customers, perhaps diversification to other product groups and certainly international e-commerce ... such as Germany for example. Just expand a matter of the webshop or set up a new one, right? Until you start to wonder if your webshop can handle that amount of product information, and how you are actually going to keep up with it.