More and more organizations are considering switching to marketing automation. After all, why would you do something manually if you can do it automatically? Marketing automation is interesting, especially for companies with a web store. They often do not deliver customized work, but standardized products. Marketing automation can be used instead of visiting customers with a sales department. By marketing automation we mean identifying customers and converting these leads into sales. Marketing automation is a very broad concept. In this article we will tell you more about this!
October is traditionally the month to make the planning for next year. The agile trend seems to force everyone to look no further than a month ahead, but that is no reason to throw your schedule in the air. If you really want to get somewhere with your company, then you will have to apply a strategy and long-term planning. For 2019 it is wise to seriously consider marketing automation. We give you three trends and the applications for companies. No company buys and launches a new machine or software within a month. Marketing automation takes into account ...
This month, Google received an EU fine of $ 5 billion for opting for unfair competition with Android. Reason to take a closer look at the underlying success of Android. It is the most successful OS in the world and the Google Play Store plays a crucial role in this. In this blog we look at how Google trumps Apple and the smart use of Google Play credits.
When you, as an entrepreneur, decide to make use of one or more white papers, you will irrevocably find out that building a white paper is no child's play. It takes time, effort and expertise, in short: money. You can of course outsource the creation of your perfect white paper, but that is not the end of the matter. Throwing a whitepaper online and not having to worry about it is a waste of money. Your white paper is not intended as a free reference work, but as a lead generator. Your white paper must work for you and ultimately attract new customers and therefore revenue. But how do you achieve that?
Anyone who has ever run an (online) campaign, large or small, will have created one: a landing page. A separate environment on your website, other than your homepage, where visitors from, for example, Google, a paid advertisement or campaign on social media. With a landing page you want as many visitors as possible to convert: purchase something or register. In this article we give you nine practical landing page tips to achieve that. But first: how do you get visitors to that landing page at all?