More and more companies that are serious about online marketing will sooner or later have vacancies for an SEO marketer. SEO marketers must make a company optimally findable and visible online, preferably at the lowest possible cost. But what exactly does an SEO marketer actually do? Who does he work with for this? And what is the big difference with the SEA marketer?
If you are just starting out in business, you are happy with every email that comes in. Hurray, a potential customer, or perhaps a new business relationship! But the busier you become and the better your business starts to run, the more time it usually takes to process email. Of course it is nice to receive a nice e-mail from an important business relation, for example, but the majority of your e-mails will eventually consist of 'musts'. Mails that simply need to be handled. It takes time. And that's a shame.
Guest blog by Pim Broekstra of SAM Online Marketing There has been a striking trend going on within Google in the last few years: the gradual decrease of the CTR. Perficient's research has shown that only half of the searches actually return a click to the website. Google tries to give visitors an immediate answer and save a click, but this cuts the fingers of every company that relies on SEO. Fortunately, there is still light at the end of the tunnel, because there are solutions!
Guest blog by Remco Nieuwenhuizen of WP Supporters WordPress speed is a hot item. It can make or break your website. Google values faster websites more than slow websites. And with a view to the future, website speed is becoming increasingly important. A slow website often has an increased bounce rate. This will result in fewer visitors to your website and loss of income.
Once upon a time, entrepreneurs were reluctant to advertise online. In the early days of the internet you advertised in daily newspapers, magazines and other analogue media as standard, and the step to online marketing was a big one. The tide has now turned and online is the standard. Many entrepreneurs have only online, digital assets in their marketing mix, ignoring offline assets. Outdoor advertising is such a means that by no means every entrepreneur is considering. That is a shame, because out of home (OOH), as outdoor advertising is called in professional jargon, can still be very effective and therefore valuable for many companies.
The times when you just processed a relevant keyword thirty times in one blog and thus ended up high in Google's search results, are definitely over. We are now living a large number of Google updates and to be found online, you have to deliver quality. That quality consists of all kinds of facets, which we gather together under the term SEO: Search Engine Optimalization. But can you still do this yourself today, as a non-SEO specialist? Or do you have to hire experts for this by definition?