Digital marketing group Happy Horizon has acquired the full-service online marketing agency Nochii Online Marketing from Amsterdam on December 10, 2020. Happy Horizon now employs more than 235 digital talents and supports hundreds of organizations in their digital ambitions. They do this from various offices in the Netherlands, including Amsterdam, Apeldoorn, Nistelrode and Eindhoven.
Almost every entrepreneur who runs a webshop will at least have heard of Google Shopping. This relatively young tool from Google has for some time been ensuring that searches by Google users immediately result in product offers from web shops. That, of course, sounds like the holy grail. But is it that too? What exactly does Google Shopping do? And is it ultimately a good way to improve your conversion?
The importance of online advertising has also grown in 2020 compared to previous years. Given the explosion of online transactions that has taken place worldwide this year, it is becoming increasingly urgent to have a solid, effective online marketing strategy. This article explains exactly what programmatic buying is and how it works, and immediately discusses the latest trends in desktop or mobile header bidding, which gives you as a small advertiser as much chance as large advertisers.
Guest blog by Halloblauw.nl The online marketing trends for 2021: we actually think it's a bit of a strange word. As if from one moment to the next suddenly a turnaround occurs in your marketing strategy and expressions. That is of course not the case. But last year there was (out of necessity) a lot of shift from offline to online. If you are still in the middle of that transition, make sure you first lay a good foundation. Ready for the next step? With the trends below you ensure that your authority and visibility take a further bird's eye view.
AMSTERDAM, APELDOORN, EINDHOVEN - Office group Happy Horizon won six prizes during the presentation of the fifth edition of the Dutch Search Awards on 10 December, including the prestigious 'Grote Prijs'. The fifth edition of this online marketing award show was held digitally for the first time this year due to the corona measures.