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Basic knowledge of Online Marketing

Home Marketing Category: Basiskennis Online Marketing

Online marketing uitbesteden? Trap niet in deze 5 valkuilen!

Thomas Lapperre1 Comment
online marketing uitbesteden valkuilen

Dat een website online hebben staan niet automatisch betekent dat klanten je bedrijf ook weten te vinden, is iets wat veel startende ondernemers aan den lijve ondervinden. De digitalisering zet wereldwijd onverminderd door en de hoeveelheid online content groeit harder dan ooit. Kortom: het wordt steeds lastiger om online op te vallen, klanten jouw bedrijf te laten vinden en die vindbaarheid om te zetten in conversie.

What does a content marketer actually do?

Thomas Lapperre3 Comments
Man with a hand in her hair in front of a laptop, with camera and film material on the table

Anyone who thinks that a content marketer mainly focuses on writing texts is wrong. Content marketing includes all content: in addition to text, image such as photography and video. And while the emphasis in marketing is now on online, as a content marketer you are also responsible for all offline marketing resources. Such as: brochures, flyers, posters and product sheets. As a content marketer you not only take care of content production, but also for content strategy and content promotion. Because all that content must of course deliver something. In this article we tell you more about the work of a content marketer. We also discuss reasons ...

Instagram Marketing: Why, How and What

Thomas Lapperre6 Comments

In the series Why, How and What now the look on Instagram: the social media platform to share beautiful photos. What opportunities does Instagram offer for companies? First, it is even more visual, more popular with young people, and has more interaction than Facebook. We review the history, numbers, business underpinnings and how-tos for Instagram marketing. [updated June 30, 2020].

Baby steps in online marketing for the self-employed

Guest blogNo Comments
Baby steps in online marketing

Guest blog by Angelo Spiler of Grafischecursussen.nl It is not surprising if you ended up on this site in a similar way to me. And that you recognize yourself in my own search in the field of SEO and link building. That is why I would like to take you on the basis of a personal story because the following steps have now been taken. If you, as a self-employed person, ended up on this website with little or no online marketing experience, read with me to avoid the (painful) bumps I encountered myself ...

Online marketing: four trends in 2020

Editor BloeiseNo Comments
Online marketing trends 2020

Online marketing (or sometimes called digital marketing) is the lifeblood for countless modern businesses. It is not without reason that this form of marketing is one of the most developing and sensitive to trends. Technological developments in online marketing are succeeding each other at a rapid pace and this will be no different in 2020. Four trends will define the online marketing landscape in 2020.

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