If you are reading this text, you are online. Logical, right? That is not surprising, because the vast majority of content nowadays reaches people digitally. All the more remarkable is the observation that leaflets remain, even today, as popular as ever. The paper folder remains an important medium, and although most can also be consulted digitally, the paper version remains a consumer favorite. How did that happen?
The winged words 'writing says more' are well known to most Dutch people. In these current times of crisis, in which we prefer to meet our neighbors a little less physically, we fall back en masse on innovative ways of contact. Skype with your grandmother, zoom with your colleagues. What can the simple pen still mean today?
Nowadays, both in the Netherlands and abroad, the web shops are sprouting like mushrooms. That is also not surprising, because starting a webshop is not that complicated (anymore) and you can keep the entry costs relatively low. Although that is all positive, there is one disadvantage: depending on the industry in which your webshop operates, the competition can be fierce. One way to distinguish yourself from all your competitors is to use eye-catching luxury packaging.