If you are just starting out in business, you are happy with every email that comes in. Hurray, a potential customer, or perhaps a new business relationship! But the busier you become and the better your business starts to run, the more time it usually takes to process email. Of course it is nice to receive a nice e-mail from an important business relation, for example, but the majority of your e-mails will eventually consist of 'musts'. Mails that simply need to be handled. It takes time. And that's a shame.
Many entrepreneurs use it on their website: being able to subscribe to a newsletter. And rightly so, because newsletter subscriptions are an ideal way to generate leads and to bind customers. On one condition: that newsletter must be and remain interesting. Leads that you have once lost due to a bad newsletter, you will generally never win back. The step-by-step plan below helps you with a clear editorial formula, so that your newsletter collects leads and keeps them warm instead of being rejected.
There are different ways to persuade existing customers to make a new purchase. Using a newsletter is one of these ways! With a newsletter you can inform existing customers about discount promotions, new products, etc. By arranging your newsletter in the right way, you can encourage customers to make new purchases. However, keep in mind that a newsletter can also be counterproductive. If a newsletter comes across as too intrusive for people, they will be less likely to read it. This also increases the chance that they will switch to a competitor….
You receive an excellent amount of traffic on your site every month. You offer a white paper or a regular newsletter and in this way you have collected a good number of e-mail addresses of potential customers. You regularly send them information, but actually have a poor view of whether you are doing this in the most effective way. You would like to get the most out of those leads, but ... how do you do that? Lead nurturing can help you enormously in converting fledgling leads into 'sales ready' customers that you can make a customized, non-refusing offer. Using…
Today's consumers are more assertive and critical. Believing blindly beautiful talk no longer happens. They just want to be well informed. As a result, the focus of companies is evolving: from sales-oriented or marketing-oriented, to customer-oriented. Today's marketer can no longer rely on bombarding with advertising messages. They must have a continuous, successful story. Exactly like a publisher.
Content marketing is hot! Not only large companies are more often concerned with content strategies, this also offers opportunities for SMEs. By deploying content marketing in a smart way, customers come to your final goal faster: conversion. In addition, you also ensure involvement and an optimal customer experience, so that customers return faster and promote your company more actively. In this article you will receive practical tips on how to successfully use content marketing for your SME.