What do you think about when it comes to advertising? Facebook ads, ads in Google and influencers promoting a product on Instagram. But what makes these digital ways of advertising better than the old-school way? Are flyers, leaflets and magazines still useful and if so, why? Read below the 4 benefits of using print to customize your business or service and why they still work!
Marketing strategies have changed over the years. Nowadays there are so many ways of product promotion, including emails, social media, newspapers, phone calls, billboards, gorilla marketing and more. Digitization is more common in shops and business premises. It is of course important to properly convey your message to customers and that is possible with narrowcasting. In the past few years, the use of digital signage has grown significantly. Entrepreneurs are actively engaged in narrowcasting from local shops to large business premises. Which is also very understandable. Narrowcasting is a smart and effective way to achieve marketing goals.
Once upon a time, entrepreneurs were reluctant to advertise online. In the early days of the internet you advertised in daily newspapers, magazines and other analogue media as standard, and the step to online marketing was a big one. The tide has now turned and online is the standard. Many entrepreneurs have only online, digital assets in their marketing mix, ignoring offline assets. Outdoor advertising is such a means that by no means every entrepreneur is considering. That is a shame, because out of home (OOH), as outdoor advertising is called in professional jargon, can still be very effective and therefore valuable for many companies.
If you are reading this text, you are online. Logical, right? That is not surprising, because the vast majority of content nowadays reaches people digitally. All the more remarkable is the observation that leaflets remain, even today, as popular as ever. The paper folder remains an important medium, and although most can also be consulted digitally, the paper version remains a consumer favorite. How did that happen?
THE HAGUE, June 23, 2020 - Consumers find it difficult in the store to adhere to the rules that prevent the spread of the Corona virus. More and more discussions are taking place between customers and store employees. “We therefore call on consumers to respect the rules and each other and also to comply with the rules in the store. We see that retailers are more confronted with customers who ignore the 1.5 meter distance and, for example, come into the store with an entire family. Fortunately, the number of physical aggression incidents is low. At some stores there is sometimes only…