Once upon a time, entrepreneurs were reluctant to advertise online. In the early days of the internet you advertised in daily newspapers, magazines and other analogue media as standard, and the step to online marketing was a big one. The tide has now turned and online is the standard. Many entrepreneurs have only online, digital assets in their marketing mix, ignoring offline assets. Outdoor advertising is such a means that by no means every entrepreneur is considering. That is a shame, because out of home (OOH), as outdoor advertising is called in professional jargon, can still be very effective and therefore valuable for many companies.
That it is important to be findable online and to offer valuable online content? Every entrepreneur today will agree with that. Nevertheless, both novice and more experienced entrepreneurs from the self-employed and SME segment struggle with successfully establishing and executing a content marketing strategy.
Guest blog by Maarten Koolen of Intellectual Property Brands deal with the coronavirus in different ways. For example through social distancing. Local shops, supermarkets and hardware stores do this by staying open, but adhering to all restrictions as much as possible. But there are also very striking actions. One party tries to take a hit from COVID-19, also known as Corona. Other brands show involvement and therefore get a lot of exposure for free.
Online has been growing for years and in 2020 many entrepreneurs will again resort to the digital highway in an attempt to do business successfully. That is not surprising, because the number of transactions via online channels is increasing annually worldwide and where demand grows, supply often grows. However, that certainly does not mean that the money is up for grabs. In fact, making money online is hard work. We are happy to help you on your way with a number of tips to earn your living online in 2020.
More and more entrepreneurs realize that you communicate much more effectively if you use a mixed palette of forms of communication. This applies both to internal communication - to employees in your own company - and to external communication - to your customers and suppliers. Have you been using the same newsletter for years? Or do you put the same types of texts on your intranet every day? Then it is high time to immediately start offering a more varied range of communication forms. Many entrepreneurs opt for the animation.