Guest blog by Halloblauw.nl The online marketing trends for 2021: we actually think it's a bit of a strange word. As if from one moment to the next suddenly a turnaround occurs in your marketing strategy and expressions. That is of course not the case. But last year there was (out of necessity) a lot of shift from offline to online. If you are still in the middle of that transition, make sure you first lay a good foundation. Ready for the next step? With the trends below you ensure that your authority and visibility take a further bird's eye view.
That it is important to be findable online and to offer valuable online content? Every entrepreneur today will agree with that. Nevertheless, both novice and more experienced entrepreneurs from the self-employed and SME segment struggle with successfully establishing and executing a content marketing strategy.
The use of social media has grown (again) in 2020, as the latest edition of the National Social Media Research (NSMO) shows. Since 2010, this research has been conducted annually by Newcom Research & Consultancy among a representative group of Dutch people. 2020 is now a strange one, given the corona crisis and far-reaching social consequences. What are the six biggest trends in social media?
Enzo tuber. Monica Geuze. Harm and Kees. Nowadays there are more and more online celebrities. They have a specific reach and a large influence on a (young) target group. This offers opportunities: they can make your product better known. It is not always easy, because the influencer must match your campaign. How do you book the best results with influencer marketing? Bloeise has five tips. Tip 1: Consider what you want to achieve If you are clear about what you want to achieve, you can also explain your campaign to the influencer. Consider that you work with a person and not with ...
It is the latest trend in online marketing. And it is impossible to imagine the marketing pallet of a modern company: influencer marketing. With this form of marketing, influencers advertise your product through social media. The speed with which influencer marketing is emerging is a rarely seen phenomenon in the marketing world. Within a few years this form of marketing has become a simply crucial part of many campaigns. But why does influencer marketing work so well?