Marketing automation

Saving time by being smart with e-mail: this is how you do it

September 18, 2020Editor BloeiseNo Comments

If you are just starting out in business, you are happy with every email that comes in. Hurray, a potential customer, or perhaps a new business relationship! But the busier you become and the better your business starts to run, the more time it usually takes to process email. Of course it is nice to receive a nice e-mail from an important business relation, for example, but the majority of your e-mails will eventually consist of 'musts'. Mails that simply need to be handled. It takes time. And that's a shame.

Marketing automation: why, how and what

October 22, 2018Editor BloeiseNo Comments

Businessman with the word & #039; GOAL & #039; before

More and more organizations are considering switching to marketing automation. After all, why would you do something manually if you can do it automatically? Marketing automation is interesting, especially for companies with a web store. They often do not deliver customized work, but standardized products. Marketing automation can be used instead of visiting customers with a sales department. By marketing automation we mean identifying customers and converting these leads into sales. Marketing automation is a very broad concept. In this article we will tell you more about this!

The three marketing automation trends for 2019

October 13, 2018Editor BloeiseNo Comments

October is traditionally the month to make the planning for next year. The agile trend seems to force everyone to look no further than a month ahead, but that is no reason to throw your schedule in the air. If you really want to get somewhere with your company, then you will have to apply a strategy and long-term planning. For 2019 it is wise to seriously consider marketing automation. We give you three trends and the applications for companies. No company buys and launches a new machine or software within a month. Marketing automation takes into account ...

How the Google Play Store won over the Apple App Store

July 31, 2018Thomas LapperreNo Comments

Android and Google Play Store vs Apple and App Store

This month, Google received an EU fine of $ 5 billion for opting for unfair competition with Android. Reason to take a closer look at the underlying success of Android. It is the most successful OS in the world and the Google Play Store plays a crucial role in this. In this blog we look at how Google trumps Apple and the smart use of Google Play credits.

White paper marketing: How to get more effect from your white paper? 4 practical tips

July 13, 2018Thomas LapperreNo Comments

When you, as an entrepreneur, decide to make use of one or more white papers, you will irrevocably find out that building a white paper is no child's play. It takes time, effort and expertise, in short: money. You can of course outsource the creation of your perfect white paper, but that is not the end of the matter. Throwing a whitepaper online and not having to worry about it is a waste of money. Your white paper is not intended as a free reference work, but as a lead generator. Your white paper must work for you and ultimately attract new customers and therefore revenue. But how do you achieve that?

What is CRM?

24 June 2018Editor BloeiseNo Comments

CRM or "Customer Relationship Management" is also referred to as customer relationship management and company-wide strategy designed to reduce costs and increase profitability by strengthening customer loyalty.