Guest blog by Pim Broekstra of SAM Online Marketing There has been a striking trend going on within Google in the last few years: the gradual decrease of the CTR. Perficient's research has shown that only half of the searches actually return a click to the website. Google tries to give visitors an immediate answer and save a click, but this cuts the fingers of every company that relies on SEO. Fortunately, there is still light at the end of the tunnel, because there are solutions!
Amazon announced on January 15 that it will launch new categories this year, in addition to the books that are now only available on Amazon.nl. Dutch and foreign companies that want to offer their products via Amazon in the Netherlands can now register on services.amazon.nl. The official start seems to come at the end of February.
A quarter of Facebook and Instagram users buy via the social media platform Ede, November 13, 2019 - The share of mobile within online purchases will increase rapidly over the next five years. For example, about two thirds of online buyers now use their mobile to shop via the internet and half of this group expects that they will do most of their online purchases via a smartphone in five years' time. This is evident from the ShoppingTomorrow Consumer survey, which GfK conducted in collaboration with research platform ShoppingTomorrow.
The latest trend is another look at China, where Alibaba combines offline and online retail into one seamless experience sent from your smartphone. This allows you to order online, check in when you walk into the store, scan labels for product information in the store and you can pay. Or with face recognition. The Chinese supermarket China, part of Alibaba, is also a full-fill center at the same time. For your online orders, a store employee collects the products on your list. The fresh fish that you buy there can also be prepared on the spot by a cook, for consumption on the spot or…