Omnichannel - Blooming

Zero Click Society: Google as your biggest competitor

28 August 2020Guest blogNo Comments

CTR decreases Google organic search traffic

Guest blog by Pim Broekstra of SAM Online Marketing There has been a striking trend going on within Google in the last few years: the gradual decrease of the CTR. Perficient's research has shown that only half of the searches actually return a click to the website. Google tries to give visitors an immediate answer and save a click, but this cuts the fingers of every company that relies on SEO. Fortunately, there is still light at the end of the tunnel, because there are solutions!

Amazon in the Netherlands at the end of February: price battle and Death By Amazon on the way

January 17, 2020Editor Bloeise1

Amazon announced on January 15 that it will launch new categories this year, in addition to the books that are now only available on Amazon.nl. Dutch and foreign companies that want to offer their products via Amazon in the Netherlands can now register on services.amazon.nl. The official start seems to come at the end of February.

Half of consumers expect to make most online purchases via mobile in 2024

November 18, 2019Editor BloeiseNo Comments

A quarter of Facebook and Instagram users buy via the social media platform Ede, November 13, 2019 - The share of mobile within online purchases will increase rapidly over the next five years. For example, about two thirds of online buyers now use their mobile to shop via the internet and half of this group expects that they will do most of their online purchases via a smartphone in five years' time. This is evident from the ShoppingTomorrow Consumer survey, which GfK conducted in collaboration with research platform ShoppingTomorrow.

New Retail: the new reality of shopping

September 2, 2019Editor BloeiseNo Comments

The way consumers shop changes rapidly. Fewer and fewer physical stores can keep their doors open. It is time for a change in the way we market our offer. But how? New Retail is a new way of thinking in retail. What is the philosophy behind it?

New Retail from China - Online consumer trend 2019

18 June 2019Thomas LapperreNo Comments

The latest trend is another look at China, where Alibaba combines offline and online retail into one seamless experience sent from your smartphone. This allows you to order online, check in when you walk into the store, scan labels for product information in the store and you can pay. Or with face recognition. The Chinese supermarket China, part of Alibaba, is also a full-fill center at the same time. For your online orders, a store employee collects the products on your list. The fresh fish that you buy there can also be prepared on the spot by a cook, for consumption on the spot or…

6 E-commerce trends 2019

February 15, 2019Editor BloeiseNo Comments

E-commerce trends: Keyboard with a large key where & #039; Shop & #039; on

Sellers, marketers and consumers are preparing for a year for e-commerce innovation. The changes are going fast and if you want to keep up with the competition, you have to follow the latest trends. These are the expected six e-commerce trends in 2019.