Almost every entrepreneur who runs a webshop will at least have heard of Google Shopping. This relatively young tool from Google has for some time been ensuring that searches by Google users immediately result in product offers from web shops. That, of course, sounds like the holy grail. But is it that too? What exactly does Google Shopping do? And is it ultimately a good way to improve your conversion?
The importance of online advertising has also grown in 2020 compared to previous years. Given the explosion of online transactions that has taken place worldwide this year, it is becoming increasingly urgent to have a solid, effective online marketing strategy. This article explains exactly what programmatic buying is and how it works, and immediately discusses the latest trends in desktop or mobile header bidding, which gives you as a small advertiser as much chance as large advertisers.
Most independent entrepreneurs are now aware that innovation is an important theme in just about every sector. However, it is mainly the large enterprises that are innovating fully and many SMEs are lagging behind. This is not because of a lack of motivation or because it is not considered important; most entrepreneurs are eager to innovate and understand the importance of it. Often the barriers are of a financial nature or are caused by a lack of knowledge. For entrepreneurs in the northern provinces of the Netherlands, to mitigate these obstacles, there are many beautiful ...
For many modern companies, the lion's share of all marketing activities nowadays takes place online. Traditional content has made way for digital content and so traditional marketers are being replaced by digital marketers. That is only logical, because digital marketing is something fundamentally different than simply carrying out your traditional marketing initiatives on an online platform. It goes much further than that.