Successful marketing examples of taboos
Promoting a taboo product is not easy. Nevertheless, companies succeed in deploying a successful campaign that makes the taboo negotiable.
What impression can a package leave?
A box, a bag or such a hard, plastic sleeve that often contains small devices or cables: for many entrepreneurs, packaging at first sight only seems to be evil. This while the packaging of your product for many customers is an important factor in whether or not to purchase or value that product. Beautiful packaging, and then customized packaging in particular, can therefore be of great added value for the marketing of your company. In fact: if you do not pay attention to it, you are probably lagging behind your competitors.
What is Kaizen? Explanation about a Japanese business philosophy
Kaizen is a Japanese business philosophy and originates from the Toyota family. This article provides clarity on what Kaizen is and explains this philosophy.
More and more electronic educational toys for sale: should we be worried?
Guest blog by Juul van Kessel of Educatieve-speelgoed.nl In recent years there has been a strong growth in the number of electronic educational toys for children and babies on the market. There is also a decrease in innovation of "basic" educational toys. What does this mean for the development, behavior and playing skills of a child?
Get better results with a growth mindset
Guest blog by Lucas Koren of YoungCapital Make mistakes, keep learning. Are you looking for challenges and difficulties and do you like to develop yourself? Or would you rather avoid them? Do you regularly ask for help from specialists? Or would you rather not ask for help? These are differences between a fixed mindset and a growth mindset. In this blog you learn, based on situation sketches, the differences between the two mindsets. And you learn how you can achieve better results through a growth mindset: real growth hacking.
Why should entrepreneurs take up meditation?
Guest blog by Daniel Nouman of Avirtual.nl Increasingly popular in recent years, 'meditation' and 'mindfulness' seem to be the new buzzwords bouncing around on social media. Like the number of people living in modern, fast-paced city life, the level of stress increases. When stress is not treated properly, stress can negatively impact efficiency, productivity and focus, as well as mental health.