SEO and link building

Online marketing trends for 2021

December 17, 2020Guest blogNo Comments

Guest blog by Halloblauw.nl The online marketing trends for 2021: we actually think it's a bit of a strange word. As if from one moment to the next suddenly a turnaround occurs in your marketing strategy and expressions. That is of course not the case. But last year there was (out of necessity) a lot of shift from offline to online. If you are still in the middle of that transition, make sure you first lay a good foundation. Ready for the next step? With the trends below you ensure that your authority and visibility take a further bird's eye view.

Best search campaign of 2020: Shimano by Happy Horizon

December 16, 2020Editor BloeiseNo Comments

Shimano search campaign wins Search awards 2020

AMSTERDAM, APELDOORN, EINDHOVEN - Office group Happy Horizon won six prizes during the presentation of the fifth edition of the Dutch Search Awards on 10 December, including the prestigious 'Grote Prijs'. The fifth edition of this online marketing award show was held digitally for the first time this year due to the corona measures.

International marketing: three tips for a quick start

November 30, 2020Editor BloeiseNo Comments

Are you going international with your company? Globalization makes it easier to do business abroad. Technically, you can set up a German website today and do business in Germany the next day through various platforms. In practice it is often less easy. Although it is relatively easy to enter a new market, it remains a major challenge to reach the right target group in a foreign country.

White Hat SEO

October 2, 2020Guest blogNo Comments

Guest blog by Web Exact As an entrepreneur you would like to rank high in the Google search results. This is easy to say but difficult to do. If scoring in search results had been easy, quite a few entrepreneurs would have become successful through Google. This is far from reality. Scoring in Google search results is tricky, but it's definitely worth your time. When you score high in Google's search results, you will get more visitors to your website which will result in more conversion, and who wouldn't want that. In this…

What is Local SEO?

September 29, 2020Jeroen van der ZwetNo Comments

Local SEO is applied to improve the visibility of your business in the search engines on location-based searches. These are searches with geographic qualifications such as city, province, near, etc. In such searches, Google uses the (geo) location of the person to display search results from that area. Why is local SEO important? Local SEO is important, especially if you have a physical location or store. A Forbes survey found that 95% of the mobile users uses their mobile device for local searches. 61% of this group actually visited the company. It…

What does an SEO marketer actually do?

September 22, 2020Editor BloeiseNo Comments

More and more companies that are serious about online marketing will sooner or later have vacancies for an SEO marketer. SEO marketers must make a company optimally findable and visible online, preferably at the lowest possible cost. But what exactly does an SEO marketer actually do? Who does he work with for this? And what is the big difference with the SEA marketer?