That it is important to be findable online and to offer valuable online content? Every entrepreneur today will agree with that. Nevertheless, both novice and more experienced entrepreneurs from the self-employed and SME segment struggle with successfully establishing and executing a content marketing strategy.
Originally guest blog 2014 by Desirée Boon, Communication student Update from August 2020 by editorial staff In the Netherlands, the use of WhatsApp is still increasing, some 12.1 million Dutch people will use the app in 2020. A visible development is that more and more companies are looking for go to the options for using WhatsApp for business. WhatsApp marketing: the free app is particularly suitable for increasing the reach and service of companies.
In the series Why, How and What now the look on Instagram: the social media platform to share beautiful photos. What opportunities does Instagram offer for companies? First, it is even more visual, more popular with young people, and has more interaction than Facebook. We review the history, numbers, business underpinnings and how-tos for Instagram marketing. [updated June 30, 2020].
The use of social media has grown (again) in 2020, as the latest edition of the National Social Media Research (NSMO) shows. Since 2010, this research has been conducted annually by Newcom Research & Consultancy among a representative group of Dutch people. 2020 is now a strange one, given the corona crisis and far-reaching social consequences. What are the six biggest trends in social media?
Every marketing campaign stands or falls by content. In a world in which - mainly digital - content seems to be passing by faster and faster, the content marketer has to become more and more creative in order to make a difference. That fact also guarantees a number of trends in 2020 that will influence content marketing.