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Not only startups, scale-ups, self-employed people and SMEs. Marketing managers and directors are also asked to maintain an image of the landscape, to recognize threats and to seize opportunities. Doing business means starting new projects, testing ideas for value and getting a grip on your market. Underlying topics are product development, design, recruitment, finance and vision.

Home Category: Ondernemen

B2B e-commerce: half of business in the Netherlands orders products online

Editor BloeiseNo Comments
B2B e-commerce press release

Ede, 29 October 2020 - B2b e-commerce is on the rise; the percentage of the employed labor force that placed or approved a business online order in the past twelve months grew by nine percentage points to 48% compared to last year. Office supplies and computers remain popular categories, but larger and specialist products are also often bought online. This is evident from the B2B E-commerce Market Monitor 2020 published today, a large-scale study into the behavior and preferences of business online orderers that Multiscope conducted on behalf of Thuiswinkel.org, PostNL, De Nieuwe Zaak and Currence among 3,899 Dutch employees.

4 salon online marketing tips for more clients

Jeroen van der ZwetNo Comments
lady in a chair at a drawing room

4 salon online marketing tips for more clients No matter how good your salon is, if people don't know it exists, they won't come. To stand out as a salon is not that easy. Yet with online marketing you can increase your reach a lot, and thus get more people over the threshold. Here we give you four tips to increase your visibility and attractiveness as a salon online. Sign up for online registries Most potential clients will be the first to look online before actually entering a salon. You probably do it yourself too: if you ...

Black Friday in the Netherlands: figures, research and facts

Editor BloeiseNo Comments
Black Friday in the Netherlands facts and research

Black Friday (and, to a lesser extent, but also Cyber Monday) can no longer be ignored in the Dutch (r) etaill landscape. The originally American phenomenon has firmly established itself in Dutch consumer culture and if you do not participate as a self-respecting retailer, you will most likely be left behind. But how did it come about? How did Black Friday gain a foothold in the Netherlands? And what is the status and prospect at the moment? We have listed the facts (chronologically).

Translating your webshop, how do you do that?

Editor BloeiseNo Comments
Translating your webshop, how do you go about it

Millions of Europeans now have their own webshop. That is not surprising, because with tools such as WooCommerce, setting up a professional webshop is actually accessible to almost everyone, as long as you are willing to invest time and energy. However, many of those webshop owners focus exclusively on their own country, and that also applies to Dutch webshop owners. That's a shame, because it keeps your sales market unnecessarily small.

Disability insurance for entrepreneurs

Editor BloeiseNo Comments
Disability insurance for entrepreneurs

Four out of ten self-employed persons in the Netherlands work without disability insurance (AOV). For most of them, this is not a fundamental consideration, but a financial one. An AOV for self-employed persons and SMEs is by no means cheap. Especially if you are only partially dependent on the income from your own company, or if you do not earn that much because you have just started, for example, an extra expenditure of several hundred euros per month is no side issue. You think twice before you take out expensive insurance, which you often have to keep for years.

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