B2B is the abbreviation for business to business, or companies that do business with other companies. But companies are run by people. People who leave their mark on the character of the company. Who shape it, build a reputation and propagate the philosophy of a company. This gives the company a personality. Almost a soul. Suddenly it is no longer just a registration with the Chamber of Commerce and stones of an office building. It only acts and reacts when it is properly motivated. Just like you and me.
Guest blog by Halloblauw.nl The online marketing trends for 2021: we actually think it's a bit of a strange word. As if from one moment to the next suddenly a turnaround occurs in your marketing strategy and expressions. That is of course not the case. But last year there was (out of necessity) a lot of shift from offline to online. If you are still in the middle of that transition, make sure you first lay a good foundation. Ready for the next step? With the trends below you ensure that your authority and visibility take a further bird's eye view.
Marketing comes in countless forms in the current digital age. From content marketing to digital marketing and from email marketing to offline marketing: the number of shapes and sizes is almost endless. Overall, however, we can still speak of two types of marketing, both of which are as old as the road to Rome: B2C marketing and B2B marketing. Many employers who do a lot (or even exclusively) business with other business parties often look for B2B marketers. But what does that actually mean? What are the typical characteristics of such a B2B marketer? And what does a B2B ...
The Sortlist Awards are being organized in the Netherlands for the first time. With the marketing awards, Sortlist wants to reward its affiliated marketing agencies for the excellent performance that has been achieved in the past year. Marketing agencies can still register up to and including 15 November.
Ede, 29 October 2020 - B2b e-commerce is on the rise; the percentage of the employed labor force that placed or approved a business online order in the past twelve months grew by nine percentage points to 48% compared to last year. Office supplies and computers remain popular categories, but larger and specialist products are also often bought online. This is evident from the B2B E-commerce Market Monitor 2020 published today, a large-scale study into the behavior and preferences of business online orderers that Multiscope conducted on behalf of Thuiswinkel.org, PostNL, De Nieuwe Zaak and Currence among 3,899 Dutch employees.