In recent years, large companies have increasingly focused on their customers. In many cases, computer says no is largely a thing of the past and purple crocodiles can only be seen with governments. If you want to put your customer first, you have to pay a lot of attention to customer relationship management (CRM) and all the software that comes with it. Which CRM trends are waiting for us in 2020?
Submitted press release Ede, September 19, 2019 - Nearly 40% from business Netherlands has placed an online order for the company in the past year. Business orderers order online in particular office items, but also product categories that you do not expect so quickly online, such as machines or tractors, are already ordered for a quarter exclusively online. This is evident from the first B2B E-commerce Market Monitor, a large-scale study into the behavior and preferences of business online buyers in the B2B e-commerce that Multiscope carried out on behalf of Thuiswinkel.org and PostNL among 5,421 Dutch employees.
Most people who work in technology will at least have heard of it: AutoCAD, the program for professional technical designers. CAD stands for Computer Aided Design, or: technical design and drawing with computer support. The software was once developed for military purposes in America, but has now been available for almost 40 years as a commercial product for both individuals and business customers. A look at AutoCAD, with explanation from AutoCAD trainer Harold Weistra from CADdesign.
Ask any company that serves both private and business customers about the difference in marketing approach between those two target groups, and there is a good chance that there are two completely different marketing plans. From relatively small companies to multinationals, almost every entrepreneur seems to be convinced that you approach business customers differently than private ones. This while practice shows that the differences between B2B and B2C are becoming smaller and business customers think more and more as consumers. What does that mean for B2B marketing?
The Netherlands now has more than one and a half million self-employed people without staff. Many of them are actually just still employees, only their employer has now become a client. They don't want to be a company at all. But the real entrepreneurs who start out as self-employed people want to further build their business. Turnover, attract larger customers and projects and put people to work. But hiring staff is not a prerequisite for growing into an SME. From the start it's all about your mindset: are you a freelancer or a company?
Many entrepreneurs now know how to get traffic to their website. But that is where it starts, says BusinessRocketeer's Ivo van den Brink. “If you don't manage things well online, then that traffic will not help you. Your message and your offer must match your target group. Otherwise you get the wrong leads, more crowds and less success, "says Van den Brink. I spoke to him about the online challenges of SMEs now. “Due to the lack of success, many entrepreneurs think that online marketing does not work in their industry. That's a shame, because they miss out on a lot of sales. "