E-commerce - Bloom

Opkomst voice heeft meer impact dan ontstaan webwinkels

6 April 2021Editor BloeiseNo Comments

De opkomst van voice gaat zorgen voor eenzelfde impact als de komst van internet dertig jaar geleden en gaat méér invloed hebben dan het ontstaan van webwinkels. Dat blijkt uit onderzoek dat Customer Journey Experts in opdracht van Currence, ShoppingTomorrow en Thuiswinkel.org heeft uitgevoerd. “We staan aan de vooravond van een grote technologische revolutie die op iedereen invloed gaat hebben en het dagelijkse leven van mensen gaat veranderen. We hebben nu nog de mogelijkheid om dit goed te reguleren, zodat de markt straks niet gedomineerd wordt door enkele partijen”, zegt Wijnand Jongen, directeur bij Thuiswinkel.org.

Nederlanders deden ruim kwart meer online aankopen in 2020

12 March 2021Editor BloeiseNo Comments

Nederlandse consumenten hebben in 2020 € 26,6 miljard uitgegeven bij webshops, een stijging van 7% vergeleken met een jaar eerder. Het totale aantal online aankopen steeg met 27% naar 335 miljoen. Deze groei werd hoofdzakelijk veroorzaakt door de coronacrisis en de bijbehorende overheidsmaatregelen, want in 2019 leek de e-commercegroei nog af te vlakken. Daarnaast vielen de enorme verschillen tussen producten en diensten (zowel in de online bestedingen als in het aantal online aankopen) op in 2020. Een en ander blijkt uit de meeste recente versie van de Thuiswinkel Markt Monitor, het onderzoek naar online consumentenbestedingen in Nederland. Dit onderzoek wordt…

Google Shopping: a good way to improve your conversion?

December 26, 2020Editor BloeiseNo Comments

Almost every entrepreneur who runs a webshop will at least have heard of Google Shopping. This relatively young tool from Google has for some time been ensuring that searches by Google users immediately result in product offers from web shops. That, of course, sounds like the holy grail. But is it that too? What exactly does Google Shopping do? And is it ultimately a good way to improve your conversion?

Webshop is online! … But where do you leave your stock?

December 23, 2020Editor BloeiseNo Comments

Webshop storage externally - how does it work

The number of online stores in the Netherlands has been growing strongly for a while. It already did that before the start of the corona pandemic, but online shopping has exploded since then. Now that countless consumers who may never have made an online purchase have also devoted themselves fully to digital shopping, many more entrepreneurs than before are turning to starting an online store. Whether or not in addition to a physical store.

Online consumer spending will grow by 4% to € 5.7 billion in Q3

December 22, 2020Editor BloeiseNo Comments

After the strong increase in the second quarter of 2020, online consumer spending and online purchases also grew in the third quarter compared to the same period last year. At 4% (to € 5.7 billion) and 23% (to 75.9 million), respectively, growth was somewhat more moderate in both cases than in the second quarter of this year. This is evident from the most recent version of the Thuiswinkel Markt Monitor, the study into online consumer spending in the Netherlands. This survey is carried out by GfK, on behalf of Thuiswinkel.org and Retail Insiders and in collaboration with PostNL, Dutch Payments Association and Currence.

Would you like your webshop to participate in Black Friday? This is how you do that in 7 steps

November 3, 2020Editor BloeiseNo Comments

Despite the fact that it was originally a typically American affair, Black Friday is now circled on the calendar at many Dutch retailers, chains and web shops. The phenomenon is growing in popularity every year and as a serious webshop you can no longer stay behind. Black Friday, and to a lesser extent Cyber Monday, have become typical days of the year when it should happen. But how do you start with that? Simply throwing some discounts online and hoping for extra sales, that's probably a vain hope. Let your webshop participate in Black Friday, how do you do that?