Almost every entrepreneur who runs a webshop will at least have heard of Google Shopping. This relatively young tool from Google has for some time been ensuring that searches by Google users immediately result in product offers from web shops. That, of course, sounds like the holy grail. But is it that too? What exactly does Google Shopping do? And is it ultimately a good way to improve your conversion?
The number of online stores in the Netherlands has been growing strongly for a while. It already did that before the start of the corona pandemic, but online shopping has exploded since then. Now that countless consumers who may never have made an online purchase have also devoted themselves fully to digital shopping, many more entrepreneurs than before are turning to starting an online store. Whether or not in addition to a physical store.
After the strong increase in the second quarter of 2020, online consumer spending and online purchases also grew in the third quarter compared to the same period last year. At 4% (to € 5.7 billion) and 23% (to 75.9 million), respectively, growth was somewhat more moderate in both cases than in the second quarter of this year. This is evident from the most recent version of the Thuiswinkel Markt Monitor, the study into online consumer spending in the Netherlands. This survey is carried out by GfK, on behalf of Thuiswinkel.org and Retail Insiders and in collaboration with PostNL, Dutch Payments Association and Currence.
Despite the fact that it was originally a typically American affair, Black Friday is now circled on the calendar at many Dutch retailers, chains and web shops. The phenomenon is growing in popularity every year and as a serious webshop you can no longer stay behind. Black Friday, and to a lesser extent Cyber Monday, have become typical days of the year when it should happen. But how do you start with that? Simply throwing some discounts online and hoping for extra sales, that's probably a vain hope. Let your webshop participate in Black Friday, how do you do that?
Ede, 29 October 2020 - B2b e-commerce is on the rise; the percentage of the employed labor force that placed or approved a business online order in the past twelve months grew by nine percentage points to 48% compared to last year. Office supplies and computers remain popular categories, but larger and specialist products are also often bought online. This is evident from the B2B E-commerce Market Monitor 2020 published today, a large-scale study into the behavior and preferences of business online orderers that Multiscope conducted on behalf of Thuiswinkel.org, PostNL, De Nieuwe Zaak and Currence among 3,899 Dutch employees.
Millions of Europeans now have their own webshop. That is not surprising, because with tools such as WooCommerce, setting up a professional webshop is actually accessible to almost everyone, as long as you are willing to invest time and energy. However, many of those webshop owners focus exclusively on their own country, and that also applies to Dutch webshop owners. That's a shame, because it keeps your sales market unnecessarily small.