The rise of voice will have the same impact as the advent of the internet thirty years ago and will have more influence than the emergence of web shops. This is shown by research carried out by Customer Journey Experts on behalf of Currence, ShoppingTomorrow and Thuiswinkel.org. “We are on the verge of a major technological revolution that will affect everyone and change people's daily lives. We still have the option to regulate this properly, so that the market will not be dominated by a few parties, ”says Wijnand Jongen, director at Thuiswinkel.org.
Dutch consumers spent € 26.6 billion on web shops in 2020, an increase of 7% compared to a year earlier. The total number of online purchases increased by 27% to 335 million. This growth was mainly driven by the corona crisis and the accompanying government measures, as e-commerce growth appeared to be leveling off in 2019. In addition, the enormous differences between products and services (both in online spending and in the number of online purchases) were noticeable in 2020. This is evident from the most recent version of the Thuiswinkel Markt Monitor, the study into online consumer spending in the Netherlands. This research is ...
Almost every entrepreneur who runs a webshop will at least have heard of Google Shopping. This relatively young tool from Google has for some time been ensuring that searches by Google users immediately result in product offers from web shops. That, of course, sounds like the holy grail. But is it that too? What exactly does Google Shopping do? And is it ultimately a good way to improve your conversion?
The number of online stores in the Netherlands has been growing strongly for a while. It already did that before the start of the corona pandemic, but online shopping has exploded since then. Now that countless consumers who may never have made an online purchase have also devoted themselves fully to digital shopping, many more entrepreneurs than before are turning to starting an online store. Whether or not in addition to a physical store.
After the strong increase in the second quarter of 2020, online consumer spending and online purchases also grew in the third quarter compared to the same period last year. At 4% (to € 5.7 billion) and 23% (to 75.9 million), respectively, growth was somewhat more moderate in both cases than in the second quarter of this year. This is evident from the most recent version of the Thuiswinkel Markt Monitor, the study into online consumer spending in the Netherlands. This survey is carried out by GfK, on behalf of Thuiswinkel.org and Retail Insiders and in collaboration with PostNL, Dutch Payments Association and Currence.
Despite the fact that it was originally a typically American affair, Black Friday is now circled on the calendar at many Dutch retailers, chains and web shops. The phenomenon is growing in popularity every year and as a serious webshop you can no longer stay behind. Black Friday, and to a lesser extent Cyber Monday, have become typical days of the year when it should happen. But how do you start with that? Simply throwing some discounts online and hoping for extra sales, that's probably a vain hope. Let your webshop participate in Black Friday, how do you do that?