More and more entrepreneurs see the benefits of doing business internationally. This is not surprising, because in a world in which more and more transactions are carried out digitally, a physical country border does not have to be a barrier for a long time. Making your own webshop available to foreign consumers, for example, is a relatively simple way to increase your potential target group and thus your sales.
Are you going international with your company? Globalization makes it easier to do business abroad. Technically, you can set up a German website today and do business in Germany the next day through various platforms. In practice it is often less easy. Although it is relatively easy to enter a new market, it remains a major challenge to reach the right target group in a foreign country.
Millions of Europeans now have their own webshop. That is not surprising, because with tools such as WooCommerce, setting up a professional webshop is actually accessible to almost everyone, as long as you are willing to invest time and energy. However, many of those webshop owners focus exclusively on their own country, and that also applies to Dutch webshop owners. That's a shame, because it keeps your sales market unnecessarily small.