The Netherlands now has more than one and a half million self-employed people without staff. Many of them are actually just still employees, only their employer has now become a client. They don't want to be a company at all. But the real entrepreneurs who start out as self-employed people want to further build their business. Turnover, attract larger customers and projects and put people to work. But hiring staff is not a prerequisite for growing into an SME. From the start it's all about your mindset: are you a freelancer or a company?
This month, Google received an EU fine of $ 5 billion for opting for unfair competition with Android. Reason to take a closer look at the underlying success of Android. It is the most successful OS in the world and the Google Play Store plays a crucial role in this. In this blog we look at how Google trumps Apple and the smart use of Google Play credits.
When you, as an entrepreneur, decide to make use of one or more white papers, you will irrevocably find out that building a white paper is no child's play. It takes time, effort and expertise, in short: money. You can of course outsource the creation of your perfect white paper, but that is not the end of the matter. Throwing a whitepaper online and not having to worry about it is a waste of money. Your white paper is not intended as a free reference work, but as a lead generator. Your white paper must work for you and ultimately attract new customers and therefore revenue. But how do you achieve that?
Today's consumers are more assertive and critical. Believing blindly beautiful talk no longer happens. They just want to be well informed. As a result, the focus of companies is evolving: from sales-oriented or marketing-oriented, to customer-oriented. Today's marketer can no longer rely on bombarding with advertising messages. They must have a continuous, successful story. Exactly like a publisher.