Black Friday (and, to a lesser extent, but also Cyber Monday) can no longer be ignored in the Dutch (r) etaill landscape. The originally American phenomenon has firmly established itself in the Dutch consumer culture since 2017 and if you do not participate as a self-respecting retailer, you will most likely be unsightly. But how did it come about? How did Black Friday gain a foothold in the Netherlands? And what is the status and prospect at the moment? We have listed the Black Friday facts and figures (chronological).
THE HAGUE, June 23, 2020 - Consumers find it difficult in the store to adhere to the rules that prevent the spread of the Corona virus. More and more discussions are taking place between customers and store employees. “We therefore call on consumers to respect the rules and each other and also to comply with the rules in the store. We see that retailers are more confronted with customers who ignore the 1.5 meter distance and, for example, come into the store with an entire family. Fortunately, the number of physical aggression incidents is low. At some stores there is sometimes only…
Digital platforms such as Amazon, Facebook, Bol.com and Google are gaining more and more influence towards retailers and consumers. Some think these platforms could herald an end to many retailers and brands. Others see enormous opportunities because of the scope and innovative power of the platforms. What is certain is that these platforms place different demands on how retailers position themselves.
More and more people order clothes online and choose different sizes to make sure that a (size) fits. Garments that do not fit will be returned. A waste of unnecessary transport, and in some cases the returned clothing is even destroyed. That is why the sector has joined forces and two new ISO standards on digital fitting are being worked on.
Amazon announced on January 15 that it will launch new categories this year, in addition to the books that are now only available on Amazon.nl. Dutch and foreign companies that want to offer their products via Amazon in the Netherlands can now register on services.amazon.nl. The official start seems to come at the end of February.
Detailhandel Nederland has become industry partner of the Shopping Awards. The Shopping Awards Foundation annually presents various awards to the best (web) shopping companies in the Netherlands. With the presentation of the Shopping Awards, a positive contribution is made to e-commerce - selling products and / or services online to consumers, at home, at work, on the road, in the shopping street or online in the store. The design has been changed this year. Consumers and subject matter experts will determine the winners of the Shopping Awards 2020 this year. On Thursday 26 March 2020, the Shopping Awards will be presented for the 19th time.