Travel & hospitality

Circumstances: How Aeromexico encourages Americans to fly to Mexico

January 19, 2019Thomas LapperreNo Comments

Advertising campaign for “AeroMexico” airlines Filmed in Wharton, Texas, 2018 Title: DNA Discounts Client: Aeroméxico Office: Mexico City Produced by: Direktor films, Toy and butterfly films and DHO Studios for Ogilvy. DHO Studios LLC: www.dhostudios.com Directed by: Rafa Martinez Gold and Silver Award winner at “El Dorado fest” To inspire more travelers to visit Mexico, Aeroméxico revealed surprising information to Americans about their own heritage.

Become a Google local guide? This yields it

September 29, 2018Editor Bloeise12

Perhaps you have never heard of it: the local guides from Google. It is one of the newest additions that Google has added to its unsurpassed Maps platform - and you undoubtedly know that. You can read about what a local guide is, how you can become it and what it can bring you, in this blog.

How do I use Facebook for my hotel?

April 16, 2018Guest blogNo Comments

Guest blog by Genya van Belzen from RoomRaccoon Facebook has been launched since 2004 and currently has more than 2 billion active users. That makes it the largest social media platform in the world. Many travelers are active on Facebook, who are full of expectations looking for a dream accommodation in beautiful surroundings. Can they find you on Facebook?

Suitcases of Peru: smart Airport marketing

5 June 2017Thomas LapperreNo Comments

Airport marketing with suitcases Brand ambassadors: A number of Peruvians who travel a lot received a free suitcase, illustrated with famous Peruvian tourist locations and landscapes. Among others, the singer Sonia Morales, the singer Diego Dibós, the actress Magdiel Ugaz and TV personality Gonzalo Torres. Display: These cases travel around the world and are everywhere on the baggage carousel. Without additional advertising costs, Peru is promoted in airports worldwide, which normally costs a lot of money. For example, a display ad in New York costs $ 124,000 a year and in London quickly $ 260,000 a year. The campaign generated $ 5.4 million in publicity, and the ...