It is currently raining on initiatives to reduce our CO2 emissions and limit our impact on climate change. That is not surprising, because we are all starting to notice the effects of climate change, in the form of, for example, more extreme weather and all its negative consequences. One of the most remarkable initiatives to combat climate change is TreeClicks. This website promises that you can contribute to the fight against climate change by shopping online. We worked out for you how that works and, more importantly, whether you should use TreeClicks.
Who doesn't recognize it? A customer card for the supermarket, a customer card for the garden center, a gift card for the Hema: we have customer cards in abundance. And that in 2018. Is the loyalty card making its comeback now, or is the way we use the loyalty card changing? Does the loyalty card still have a future? We take a look at the garden industry.
The garden industry is getting bigger online. Web stores represent one fifth of the sector. However, physical garden centers remain popular: they hold 34 percent of the market. The generation of millennials wants to continue shopping offline, according to a study by GfK. What makes the physical garden center so popular?